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shenzhen business daily·duchuang client chief reporter peng yanwen/photo

“as soon as hengshan is covered with rime, tourists from guangdong flock to the mountain.” the reporter learned from an interview in hengshan on september 7 with the group “hengyang is on the rise — editors-in-chief of guangdong-hong kong-macao greater bay area media visit hengyang” that tourists from guangdong account for 70% of hengshan’s tourist flow in winter. “come to hengyang if you’re not busy on the weekend” is not just a slogan, it has become a new trend.

in recent years, the hunan provincial party committee and the provincial government issued the "opinions on accelerating the construction of a world tourism destination", which clearly proposed to focus on creating historical and cultural brands represented by nanyue hengshan mountain, and promote hengyang to accelerate the construction of a world tourism destination; the hengyang municipal party committee and municipal government vigorously implemented the "manufacturing-based city, cultural and tourism-driven city" development strategy, and made every effort to build a cultural and tourism industry highland worth hundreds of billions of yuan.

nanyue district, where hengshan is located, is located in the southeast of central hunan province. it belongs to the hilly and mountainous area in central hunan. it is 136 kilometers north of changsha city and 50 kilometers south of hengyang city. it is surrounded by the beijing-hong kong-macao expressway and the tan-hengxi expressway. the wuhan-guangzhou high-speed railway and the nanyue expressway pass through the district. nanyue airport is built next to it. the changsha-zhuzhou-xiangtan urban agglomeration is within reach, and the guangdong-hong kong-macao greater bay area is within reach. it is known as the "business card" of hunan and the "living room" of hengyang. the fastest high-speed rail to changsha takes only 26 minutes, and 3 hours to shenzhen. nanyue has 11 major scenic spots such as zhurong peak, sutra hall, and mojingtai, and more than 200 scenic spots. it is the first batch of national key scenic spots and the first batch of national 5a-level tourist attractions. in 2023, the district will receive more than 14 million tourists.

the geese don't fly south when they arrive in hengyang, and the tourists don't want to return when they arrive in nanyue. the person in charge of nanyue district told reporters that hengyang tourism has become popular, and more and more tourists are staying overnight in hengshan to deeply experience the natural scenery and cultural heritage of nanyue, and the online "traffic" has become offline "retention".

the sea of ​​clouds seen at zhurong peak in hengshan mountain was photographed by a reporter on the afternoon of september 7.