700 million consumer vouchers will be issued in zhejiang before the end of the year! sinopec launches consumer support campaign
2024-09-07
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chao news client reporter wang yanping correspondent zhang yaowen
on september 7, the sinopec "love to run" travel consumption support campaign, co-organized by sinopec sales co., ltd., zhejiang provincial department of culture, radio, film and tourism, and zhejiang provincial department of commerce, held a launching ceremony in hangzhou, zhejiang province.
sinopec's "love to run" travel consumption support campaign was launched in hangzhou. pictured is the qianjiang new town light show
the event aims to foster and expand consumption scenarios, promote economic development, and create a new model of "enterprise-local linkage, business and travel promotion, travel assistance, and consumption stimulation". in order to stimulate consumption, invigorate the economy, and promote trade and circulation, sinopec launched the event simultaneously in 100 cities and 10,000 stores across the country to build a platform for promoting economic development.
sinopec sales co., ltd. signed a strategic cooperation framework agreement with the zhejiang provincial department of culture, radio, film and tourism and the zhejiang provincial department of commerce, and sinopec zhejiang petroleum branch signed a strategic cooperation framework agreement with zhejiang transportation investment group co., ltd. and zhejiang cultural industry investment group co., ltd.
signing ceremony
at the signing ceremony, li yuxing, vice president of sinopec, chairman and party secretary of sinopec sales company, announced that sinopec focuses on the quality of life of the people. the "love running" travel consumption support action will launch a series of promotional measures to issue 3.6 billion consumer coupons (including 1.2 billion oil consumer coupons and 2.4 billion commodity consumer coupons) covering energy, shopping, travel and other services. the time will last until the end of the year, of which 700 million consumer coupons (including 200 million oil consumer coupons and 500 million commodity consumer coupons) will be issued in zhejiang to continuously support local economic development. in other words, the consumer coupons issued by sinopec in zhejiang account for nearly 20% of the country.
customers shopping in an easymart convenience store
since 2024, sinopec zhejiang petroleum branch has accelerated the construction of an integrated energy service provider of "oil, gas, hydrogen, electricity and services" to meet people's diversified travel methods and provide strong support for the rapid development of the new energy industry and the expansion of the post-automotive market. at the same time, it has further integrated into the "zhejiang consumption" series of activities, invested 1.08 billion yuan in consumption promotion funds, and stimulated 12.91 billion yuan in transportation, auto services, life shopping and other consumption.
to improve the long-term mechanism for expanding consumption, it is necessary to use market-oriented methods to stimulate potential consumption. energy consumption is an important part of the consumer market, and energy consumption is highly related to travel, tourism and cultural activities, and has great potential for integration and interaction. this action will bring more new opportunities to both parties and will also inject new momentum into local and even national consumption.
since the beginning of this year, sinopec has relied on its own network, platform and channel advantages to respond to the country's call to promote high-quality development of the cultural and tourism industry, and focused on creating the annual brand event ip "sinopec car owners festival". it has launched more than 230 high-quality self-driving routes in 31 provinces and cities across the country, and upgraded more than 4,000 offline charging stations to self-driving stations, including 11 zhejiang premium routes and 337 self-driving stations, providing car owners with ten major rights and interests covering shopping, life, travel, car maintenance, tourism, movies and other fields, and creating a comprehensive travel ecosystem of "people, cars and life" to serve car owners.
qiandao lake self-driving tour route sinopec chun'an sunshine gas station
as a fuel brand that fully cooperates with marathon events, sinopec's "aipao" brand continues to help promote marathon sports across the country and provide strong power support for the events. it has brought together runners from all over the country in 13 cities including beijing, shanghai, and hangzhou with the theme of "run around the world, run all year round".
it is reported that this campaign will last until the end of the year. offline activities will cover more than 30,000 charging stations in 31 provinces and cities across the country. online, e-commerce live broadcasts, community group buying and instant retail will be used to bring convenient services and exclusive discounts to every customer, thereby promoting the release of consumption potential and promoting consumption growth.
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