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unlike the hustle and bustle of the beijing auto show at the beginning of the year, without the traffic blessing of senior executives from inside and outside the industry such as lei jun and zhou hongyi, the hot spots at the 2024 chengdu auto show always seem a little scarce.

however, in an environment of increasingly fierce market competition, automakers have not given up their pursuit of the chengdu auto show. as one of the four major a-class auto shows in china, the influence and market importance of the chengdu auto show are still self-evident.

among them, the beijing auto booth stood side by side with great wall motors, which is also popular in the off-road field, and staged a "peak dialogue" of "sharing passion". in addition to meeting face to face in the same exhibition hall, the two brands also had multi-dimensional resonance from products to technology, ecology to services. great minds think alike and jointly interpreted their deep understanding of the off-road spirit.

for beijing auto, facing competitors on the same stage, it is not only necessary to show sincerity and hard-core products, but also to seize the high ground in terms of "strategy". at this chengdu auto show, beijing auto officially launched the "western xinjiang" all-round development strategy plan with a forward-looking vision and profound strategic layout to tap into more abundant western resources and build a more complete ecological system. it also brought bj60 thunder, the new bj40 magic core electric drive edition, bj30 and other magic core electric drive legions, marking that beijing off-road has officially entered the 3.0 era.

at present, the "western development" has risen to a major national strategy. against this background, "whoever controls the west controls the world" has become an established fact. especially in the off-road market, the unique geographical environment is a paradise for off-road enthusiasts. as a professional off-road company with more than 60 years of experience, beijing auto has always been the backbone of the western off-road market. it has also made great progress in its westward development and gained the reputation of an off-road family.

the first phase of the plan is to launch five "journey to the west travel packages" to users, including exclusive products, exclusive policies, exclusive experiences, exclusive services, exclusive ecosystems, etc. among them, off-road family will build a western-exclusive product matrix that is "not afraid of the four highs and one special" based on massive four-high tests and behavioral data of senior off-road players.

at the same time, the "western crossing exclusive benefits" with western crossing as the origin are launched for 35 popular tourist destinations in 12 provinces in the west. as for the most frequent scenes of western crossing, such as competitions, crossings, and camps, cross-country family will also build a "western cross-country experience matrix" with this as the core, complete in-depth integration, and comprehensively upgrade beijing auto's "western grand loop self-driving ecosystem".

indeed, the 12 western provinces are the region with the largest area, the most diverse ethnic groups and the most complex landforms in china. it is not only an off-road paradise that users yearn for, but also a touchstone for product tempering and testing!

different from the "new energy + off-road" that competitors are obsessed with, beijing auto's magic core electric drive corps' "off-road x new energy" solution is not just the addition of new energy technology and off-road configuration, but takes off-road as the foundation and uses new energy to multiply the off-road advantages.

we can see from the new bj40 magic core electric drive edition released at the chengdu auto show that its magic core electric drive 3x3 super drive solution is the optimal solution for off-road new energy. the new car is developed with dual motors on the front and rear axles for high-intensity off-road conditions, equipped with an intelligent electric full-time four-wheel drive system, millisecond-level dynamic torque response speed, and a maximum wheel-end torque of up to 9,000 nm, making it a beast of off-road performance.

of course, the new bj40 magic core electric drive edition also has the "three locks" that hard-core off-road vehicles possess, and has been specially tuned for "new energy". its intelligent electric center lock and the front and rear mechanical differential locks integrated in the motor have more intelligent, reliable and powerful off-road cruising capabilities.

while the performance has leapt forward, the new bj40 magic core electric drive edition has reduced the high fuel consumption costs that were previously "complained" by hardcore off-road users. the new car has a significant reduction in energy consumption, with a pure electric range of 155 kilometers, making the comprehensive fuel consumption only 1.39 liters per 100 kilometers, and a full fuel and full battery range of more than 1,200 kilometers. at the same time, the new car's power-feed fuel consumption is only 8.68 liters per 100 kilometers, which is lower than most 2.0t urban suvs.

moreover, after being "electric", the dynamic characteristics of the vehicle have also changed significantly, with no hysteresis in the electric drive and no setback in the gearbox, making the vehicle smoother to drive. coupled with the newly upgraded fully equipped seats, l2.5-level intelligent driving assistance and other comfort configurations, whether driving or sitting, you will not have the "uncomfortable" experience of conventional hard-core off-road, so that the word "enjoyment" can also be used for hard-core off-road.

similarly, the bj60 thunder also has all the above features of the new bj40 magic core electric drive edition, but as a higher-level model, the new car has certain improvements in space and configuration, making it more suitable for travel for multiple families.

the trunk of bj60 lei ting has more space, even if the whole family has a lot of equipment to bring on a long trip, all the equipment can be put in. at the same time, for deep camping enthusiasts, the total energy storage of bj60 lei ting is also more friendly. its full total energy storage capacity is close to 260kwh, which can support a variety of daily electrical equipment such as high-power induction cookers, audio-visual equipment, searchlights, etc. calculated based on the monthly power consumption of more than 200 degrees for a family of three in my country, it can be said that the family has enough electricity for camping in the mountains for a month!

it is worth mentioning that the bj60 lei ting is equipped with the "tai" flexible off-road chassis independently developed by beijing auto, which is both rigid and flexible and super safe. when facing complex and changeable road conditions, the chassis can cleverly disperse the impact on the battery, giving you more safety and reliability on your adventure journey.

in addition to the above two models, bj30 was also very popular at this chengdu auto show. its starting price of 99,900 yuan made many young people call it "enjoyable", completely lowering the price of the "square box" and allowing more friends to easily enjoy a light and wild life.

as an off-road brand with more than 60 years of professional accumulation, beijing auto has been committed to deepening its presence in the western market. the "western xinjiang" plan, which was launched this time, is aimed directly at the treasured western region of the motherland. at the same time, in terms of product definition, beijing auto has accelerated the segmentation from simply emphasizing hard-core off-road capabilities to extreme performance, comprehensive technology, diversified experience, luxury driving and other different directions, demonstrating its pioneering technical strength as an "off-road family" and leading china's off-road to a new height!