the 35th zte fashion festival opens grandly: inspiring business inspiration and leading a new chapter in business
2024-09-07
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chinanews.com liaoning news, september 7th: as the "three-year action plan for comprehensive revitalization and new breakthroughs" is being implemented, the highly anticipated 35th zte fashion festival has set sail with honor. with 35 years of forging ahead and 35 years of pioneering and innovation, the zte fashion festival has become a witness to the butterfly change of the times.
the theme of this fashion festival is "closer heart, deeper feeling, further journey". it brings together exclusive new products from more than 700 brands. it is expected that the fashion festival will attract more than one million consumers to visit and shop. the 2024 china business elite summit forum and the opening ceremony of the 35th zte fashion festival officially kicked off this fashion festival.
elites gather to discuss business wisdom
at 9:00 on september 6, the "2024 china business elite summit forum" presented by zte commercial and men's clothing brands was grandly held at the shangri-la hotel in shenyang. qu dayong, chairman of zte commercial, attended the forum with the company's leadership team and middle-level managers.
image provided by zte business
the forum was packed with distinguished guests, including yang jinchun, director of the industrial park office of the china national textile and apparel council and executive vice president of the china national textile and apparel council, wang jun, executive chairman of the china fashion forum and invited vice president of the china fashion association, sun lei, dean of the institute of east asian studies of northeastern university and doctoral supervisor of the school of marxism, and more than 400 industry leaders, business elites, and academic authorities from all over the country, who gathered together to experience the good business environment in shenyang and witness the rapid development of shenyang. they conducted in-depth exchanges on topics such as business environment optimization, business model innovation, and brand development strategies, and jointly opened a feast of business wisdom collision and future trend exploration.
at the forum, qu dayong, chairman of zte commercial, extended a warm welcome to the guests and expounded on the profound connotation of "closer hearts, deeper feelings, and further journeys" in poetic and vivid language. yang jinchun and wang jun highly praised zte commercial's firm steps and outstanding achievements in business transformation from their respective professional perspectives, and emphasized that in a rapidly changing business environment, only by working together and achieving mutual success can we jointly create a better future. in their speeches, the business elites expressed their unique insights on hot topics such as the current market situation, business innovation and development, and brand image building. their wonderful speeches not only showed the latest achievements and cutting-edge trends in their respective fields, but also provided rich thoughts and inspirations for the guests.
using festivals as a medium to create a better business future
at 16:18 on the same day, the opening ceremony of the 35th zhongxing fashion festival was held grandly. the opening ceremony was star-studded, not only bringing together many well-known brands at home and abroad, but also attracting the enthusiastic participation of many fashion industry professionals and consumers. chairman qu dayong delivered a passionate speech at the opening ceremony. he said that from "integrity-based" to "you + my home", we are in the same boat and have a heart-to-heart relationship; from "two gods" to "four-dimensional integration", we have emotional integration and walk hand in hand; from "people, goods, and venues" to "change, work, and reality", we wear in zhongxing and beauty in shenyang. when the heart understands, it is close, when the feelings are true, it is deep, and when the way is steady, it is far away. the closer the heart, the deeper the feelings, and the farther the way. let us "stay true to our original aspirations and keep our mission in mind", innovate, and move forward courageously.
image provided by zte business
yang jinchun, director of the industrial park office of the china national textile and apparel council and executive vice president of the china national textile and apparel council, peng guanglei, acting district mayor of heping district, xu yang, ceo of the professional sports group of anta group, and xia hua, chairman of eve group, delivered speeches in succession, hoping that zte commercial will continue to forge ahead and lead the new development of shenyang's commerce. zheng bin, deputy mayor of shenyang municipal people's government, qu dayong, chairman of zte commercial, and other leaders and guests attending the ceremony took the stage together to kick off the 35th zte fashion festival.
in the following fashion show, models from home and abroad wore the latest clothes and showed the charm of fashion on the catwalk, which made people dazzled and amazed. these clothes not only showed the design concept and production technology of the brand, but also conveyed the latest trend of fashion and fashion.
in order to further expand the influence and popularity of the zte fashion festival, this fashion festival also adopted a combination of online and offline methods for publicity and promotion. through online channels such as social media and short video platforms, the zte fashion festival attracted the attention and participation of a large number of young consumers. at the same time, offline activities were also disseminated through live broadcasts, short videos, etc., so that audiences who could not attend the event could also feel the warm atmosphere on site.
brand characteristics became the most eye-catching focus at the opening ceremony. from international big names to local newcomers, from classic heritage to innovative breakthroughs, each brand brought its most representative products and design concepts. anta, as a leading sports brand, specially invited gymnastics olympic champion liu yang to help, not only showing its professional sports equipment, but also conveying the brand's positive and challenging spirit. bosideng, as a leader in the down jacket industry, its brand recommendation officer zhang yuxi's elegant appearance perfectly interpreted bosideng's brand concept of "warmth, fashion, and quality".
image provided by zte business
the 35th zhongxing fashion festival, with brand characteristics as the pen and fashion concepts as the ink, jointly painted a picture of trends and fashion. here, each brand shines with its own unique light, each fashion show conveys the power of fashion, and each interaction deepens the emotional connection between brands and consumers. as a well-known commercial landmark in shenyang and even the whole country, zhongxing commercial has always been committed to perfectly integrating fashion, quality and service to create a unique shopping experience for consumers. (end)
