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caohua interactive: insisting on the integration of "technology and culture" to let the world hear the voice of hunan | yuelu summit new decade enterprise edition

2024-09-07

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when talking about hunan gaming companies, hunan caohua interactive technology co., ltd. (abbreviated as "caohua interactive") is a name that cannot be avoided. as the leading gaming company in hunan, caohua interactive has taken up the banner of "big production" of hunan games.

on september 5, as the 2024 internet yuelu summit was about to be held, a reporter from xiaoxiang morning news visited caohua interactive to unlock the growth code of hunan internet companies from scratch and from small to large.

firmly carry out independent research and development

walking into the office area of ​​"caohua interactive" is like entering a game world.

the computer screens at the employees' office desks are covered with images of various anime characters, and technical r&d personnel are manipulating the mouse at a rapid speed to improve and optimize the game graphics.

founded in 2014, this enterprise is a digital cultural and creative company focusing on the research and development, distribution and in-depth operation of mobile games.

"through the development over the past 10 years, we have gradually grown from an operating platform into a comprehensive mobile game development company integrating r&d and operations," said du rui, deputy general manager of caohua interactive.

du rui gave an example.grass and flower interactionmore like a "cinema", "films" of other companiesafter it is produced,played in caohua "cinema",however, there is no "representative work" developed independently.

the turning point occurred in 2018.

that year, caohua interactive established its own r&d team and began to work hard on independent r&d projects. from 2018 to date, caohua interactive has released a number of popular game works such as "ancient tales", "my tank my regiment" and "chinese restaurant" through self-development.

at present, the company's research projects include "empire: scepter and civilization", "return to the long march", "i want to be a store manager", "arcade dinosaur", etc. it has been approved for a total of 7 patents and has an overall layout of more than 1,000 intellectual property rights.

let the world hear the voice of hunan

the year when caohua interactive was founded was 2014.the first internet yuelu summit was held

that year, hunan was the first in china to issue documents and policies to encourage the development of the mobile internet industry. subsequently, a large number of well-known internet companies responded to the invitation. at the same time, homegrown internet start-ups also emerged like mushrooms after rain.

it is in this context that hunan caohua interactive technology co., ltd. came into being.

"we attend the yuelu summit almost every year," du rui said. in his opinion, the yuelu summit has brought great influence to the company. "in the beginning, many people didn't know there was a game company in changsha."

more importantly, as changsha vigorously develops the mobile internet industry, the yuelu summit has attracted more and more attention year by year.pluschangsha itself has a solid economic foundation and convenient living. more and moretalents from hunan began to return.

thisalsoletgrass and flower interactiontalentneedthe problem is solved.currently, caohua interactive is headquartered in changsha, with a total team of nearly 500 people, of which r&d personnel account for more than 50%.

in the office area of ​​the r&d team, there is a striking slogan: "let the world hear the voice of hunan."

"this is a goal the r&d team has set for itself." du rui said that in the future, caohua interactive will continue to focus on the integrated development of "technology + culture", continuously create excellent game products with chinese cultural characteristics, stimulate new momentum for the development of cultural creativity, and strengthen the "hunan cultural army."

xiaoxiang morning news reporter luo yaqi

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