"facekinis" are hot-selling overseas, and the shein platform has opened up a summer gold-digging road for industry belt sellers
2024-09-07
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early sun protection measures, such as sunscreen and sun-protective clothing, mainly focused on protecting the skin from uv damage. however, with the improvement of consumers' aesthetic awareness and the growth of personalized needs, sun protection accessories have gradually transformed from pragmatism to fashion. overseas consumers are no longer satisfied with single-function sun protection products. they are looking for fashionable accessories that can effectively protect against the sun and can be perfectly matched with clothing for different occasions. from simple sun hats for commuting to creative sun protection masks for vacation, sun protection products are becoming an indispensable part of fashion.
against this backdrop, chinese-made sunscreen products have quickly captured the global market with their innovation and quality. among them, a sunscreen mask called "facekini" stands out and has become a new favorite among global consumers. this mask is known as the "king of hardcore sunscreen" for its all-inclusive design, high elasticity and strong protection. overseas, it has a more well-known name - the balaclava hat, which originated from a small town in the uk and later became popular around the world for its unique shape and practical functions. the demonstration effect of celebrities has made this mask all the rage and a hot topic in the fashion circle.
shein helps "facekini" go global: made in china goes global
domestic sellers of sunscreen products have keenly captured this market trend and have stepped up production to meet the needs of global consumers. on the shein platform, cross-border sellers like sun fei are enjoying the dividends brought by the summer economy through hot-selling products such as "facekinis".
sun fei's factory is located in a domestic sunscreen production base. since joining shein, his business has experienced unprecedented growth. according to sun fei, his factory produced more than 4 million sunscreen products last year, and this year's production is expected to exceed 6 million. all these changes are due to the global sales channels and accurate market analysis provided by the shein platform. sun fei said, "the 'facekinis' we produce are mainly made of ice silk, which can make consumers feel cool on the surface and are more breathable."
precise production to meet individual needs
faced with the diverse demands of the global market, sun fei is well aware of the importance of precision production. through the data feedback provided by the shein platform, he deeply analyzes the preferences of consumers in different regions and adjusts product design and production strategies accordingly. for example, he found that north american consumers prefer masks with exaggerated patterns, while european consumers prefer styles with embroidery or lace designs. in addition, he also keenly perceives the potential of the men's sun protection market and launched a number of sun protection masks suitable for men, further broadening sales channels.
in order to achieve precise production, sun fei borrowed the "small order, fast response" model of shein's own brand. he started with trial production of small batch orders and conducted market tests in shein stores. once he found that a certain product was selling well, he quickly expanded the scale of production. this flexible production method not only reduced inventory risks, but also greatly improved the market response speed, allowing his store to always remain competitive. today, with the empowerment of shein, sun fei's store has achieved a peak monthly sales of more than 1.1 million us dollars, with gratifying results.
cross-border e-commerce: a new bridge for chinese manufacturing to go global
sun fei's success is not an isolated case. driven by cross-border e-commerce platforms such as shein, more and more chinese manufacturing companies and sellers are beginning to turn their attention to the global market. according to the data from the general administration of customs, my country's cross-border e-commerce imports and exports will reach 2.38 trillion yuan in 2023, an increase of 15.6%. preliminary estimates show that imports and exports in the first half of this year will reach 1.22 trillion yuan, a year-on-year increase of 10.5%, setting a new record. this data fully demonstrates the important role played by new foreign trade formats and models such as cross-border e-commerce in promoting chinese manufacturing to the world.
as global consumers' demand for sunscreen products continues to grow and their personalized needs continue to improve, the sunscreen market will continue to be one of the high-potential markets with strong growth expectations in the summer economy. in the future, chinese manufacturing companies will continue to leverage their advantages in innovation, quality, and production efficiency to bring more high-quality sunscreen products to global consumers. at the same time, cross-border platforms such as shein will continue to leverage their market insights and supply chain advantages to provide stronger support for chinese manufacturing companies to go global.
