china-africa cooperation forum | lei jun: will increase investment in africa and hope to strengthen cooperation in the field of new energy vehicles
2024-09-07
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as an important supporting event for the 2024 forum on china-africa cooperation summit, the 8th china-africa entrepreneurs conference was held in beijing on september 6. in the special speech session, lei jun, founder, chairman and ceo of xiaomi group, spoke as one of the chinese entrepreneurs. he said that under a series of measures for china-africa cooperation, xiaomi has already carried out business in 16 african countries including egypt, south africa, nigeria, morocco, algeria and kenya, and will increase investment in the african continent in the next step.
lei jun said that xiaomi's products have entered more than 100 countries and regions, and africa is an important part of xiaomi's international market. in 2017, xiaomi began to enter the african market and actively participated in the informatization and digitalization process of the african continent. under a series of china-africa cooperation initiatives, xiaomi has already carried out business in 16 african countries including egypt, south africa, nigeria, morocco, algeria, and kenya.
"in the next step, we will deepen our presence in the existing market, explore new markets, and increase investment in the african continent." lei jun shared a set of data on the spot: in the second quarter of this year, xiaomi's mobile phone shipments in the african market achieved a significant year-on-year growth of 45%, with a market share of about 12%, ranking third. in addition, other products provided by xiaomi are also popular in the african market, such as tvs, wearables, and sweeping robots.
how to promote the development of emerging industries? lei jun shared three insights based on xiaomi's entrepreneurial experience.
first, we must always adhere to scientific and technological innovation.the development of emerging industries mainly relies on technological progress. therefore, to promote the development of emerging industries, we must first put technological innovation first. "take xiaomi's car manufacturing as an example. when we first started the project three and a half years ago, we established a 10-fold investment strategy. when we developed our first car, xiaomi invested 3,400 engineers in the early stage, and the r&d cost of one car exceeded 10 billion yuan. it was precisely because of this high proportion of r&d investment that xiaomi started from core technology and made the xiaomi su7." he said.
second, we must strengthen talent training in all areas.transforming scientific and technological innovation results into real productivity requires a wealth of talent, including outstanding engineers, business management talents and high-tech talents. how can the african continent transform its abundant human resources into dividends to promote the development of emerging industries? on the one hand, we must strengthen the introduction of talents, and at the same time, we must pay more attention to the training of talents and increase the training of local talents in various fields.
third, adhere to openness and cooperation, and adhere to ecological development.he said that the reason why xiaomi has been able to develop rapidly is that it relies on an open, cooperative and interconnected approach, allowing hundreds of small and medium-sized enterprises to access the xiaomi platform, which has not only enhanced xiaomi's ability to serve users, but also helped partners improve the competitiveness of their products, achieving a true win-win situation.
lei jun said that the rapid growth of africa's economy has attracted global attention, and xiaomi hopes to have the opportunity to strengthen cooperation with african companies in various emerging industries, including new energy vehicles.
(reporter liu xiaoxiao and sun yuanze from dazhong news)
