2024 beijing dongcheng cultural month "dongcheng beauty search" visit plan launched
2024-09-07
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original title: 2024 beijing dongcheng cultural month "dongcheng beauty search" visit plan launched
workers' daily-china workers' network reporter lai zhikai
on september 5, the 2024 "dongcheng beauty search" zhihu new knowledge sharing conference was broadcast simultaneously on the "zhihu" new media matrix and the "beijing dongcheng" integrated media matrix. the event was held at the guanzhong central axis local cultural museum. dongcheng joined hands with zhihu to showcase the results of the "dongcheng beauty search" zhihu humanities season event, released the "dongcheng beauty search" museum visit plan, issued the "dongcheng beauty search initiator" appointment letter, gathered high-quality internet cultural content creators, and helped dongcheng culture innovate and spread.
this event was co-organized by the publicity department of the dongcheng district committee of the communist party of china in beijing and zhihu. professor meng man from minzu university of china, wang shiwei, supervisor of the china cultural relics protection technology association, fang lili, director of the institute of art anthropology and sociology of southeast university, li xiaoyu, vice dean of the school of journalism and communication of nanjing university, and other well-known cultural scholars, peking opera actor and director liu zhen, li yuanyuan, deputy secretary-general of the intangible cultural heritage working committee of the china arts and crafts association, yuan shuo, a popular science blogger, wang xiaoya, a zhihu answerer, and song zhuangzhuang, co-founder of diduhui, and other guests visited dongcheng. they talked about poetry, intangible cultural heritage, cultural relics and ancient buildings, and discussed the new era expression of traditional culture, which opened a knowledge feast of cultural exchange and collision of ideas, and led netizens to embark on a "beauty-seeking" journey in dongcheng.
visit for the beauty of the old city
in the golden month of september, dongcheng district launched the 2024 "dongcheng cultural month" series of activities, hosting 60 wonderful cultural activities around the three major sections of "long-lasting cultural heritage", "new blooms" and "shining brightness", highlighting the cultural charm of "'chongwen striving for the first' in dongcheng" in all aspects, and leveraging the opportunity to create a cultural stage for city promotion, a cultural festival for the participation of all people.
since august, dongcheng district has joined hands with zhihu to launch an online "search for beauty" activity with the theme of "questioning chinese aesthetics", unlocking six major sections of "search for beauty" q&a areas, including "summer poetry festival flying flowers", "antique beauty search plan", "whoever is beautiful is right", "21-day handwritten chinese characters plan", "traditional costumes are a bit beautiful", and "my family has intangible cultural heritage".
it is reported that zhihu, as a high-quality q&a community and original content platform for creators on the chinese internet, continues to bring high-quality and rewarding content to users, and has become a knowledge base for "professional discussions" by answerers, experts and scholars in various fields. more than 20 zhihu answerers were invited to visit the guardian art center and china cloisonné art museum in dongcheng district offline. from zhihu online community q&a to immersive experience in dongcheng cultural space, they discovered the beauty of traditional costumes and intangible cultural heritage skills in dongcheng, which is full of cultural heritage and historical accumulation, and aroused the popularity of traditional cultural topics in the online q&a community, allowing more people to participate in the exploration and discussion of dongcheng culture.
walking towards "beauty" triggers new emotional resonance
on the day of the event, the "dongcheng beauty search" offline cultural exploration plan was officially launched. four "dongcheng beauty search initiators" and 16 "dongcheng beauty search officials" representatives conducted chinese aesthetic talks around the three core topics of "beauty search in poetry", "beauty search in intangible cultural heritage" and "beauty search in culture and museums", sharing the profound heritage and contemporary value of traditional culture.
at the event, professor meng man, professor li xiaoyu and zhihu answerer wang xiaoya discussed the rhythm of ancient poetry, how to open up the "beijing central axis" through poetry, and the innovative expression and dissemination of classical poetry in the contemporary era, to explain to the audience how classical culture can find contemporary expression.
in the session "when old skills meet the new generation, how to make intangible cultural heritage new", professor fang lili, deputy secretary-general li yuanyuan and peking opera actor liu zhen, combined with the stories of the younger generation of inheritors who preserve cultural heritage while striving to innovate, discussed the new opportunities brought by scientific and technological development, artificial intelligence, virtual presentation and other technologies for the dissemination of intangible cultural heritage, and also created more possibilities for traditional culture to reach the public. focusing on "is the purpose of cultural protection 'ancient restoration' or 'bringing forth the new through the old'", supervisor wang shiwei, popular science writer he senbao and diduhui co-founder song zhuangzhuang brought a lot of new knowledge about cultural and museums, from "watching the excitement" to "seeing the doorway", and discussed the thoughts and suggestions behind the "museum fever".
the event also featured fan calligraphy, intangible cultural heritage rubbings, stamp check-ins and other experience content. special partner "hanjiang · craftsmanship inheritance" charity project came to dongcheng to jointly support this feast of art and culture, use the transfer of knowledge to trigger emotional resonance with the city, realize the co-construction of content ecology, and talk about the beauty of dongcheng.
meet "beauty" and gather online to promote new power
in recent years, visiting dongcheng to explore the beauty of the ancient capital has become the first choice of citywalk for young fans. relying on the zhihu online platform and q&a area, a special "searching for the beauty of dongcheng" museum exploration section has been set up, which will recruit more zhihu friends and start a city exploration tour around 22 museums in the dongcheng area, including the palace museum, the national museum of china, the national art museum of china, and the memorial hall of the early beijing revolutionary activities of the communist party of china, to attract a wider range of experts and scholars, more professional industry scholars, and excellent zhihu answerers who travel through the social and humanistic waves to enter dongcheng, understand dongcheng, and spread dongcheng. through the content of high-quality content, special recommendations, salon sharing and other forms, we will innovatively create an "urban cultural community" that integrates art exhibitions, knowledge q&a, and cultural salons, so that the construction of dongcheng cultural brand and network communication can be connected, and the cultural heritage and platform wisdom can be combined to make the city business card of "cultural dongcheng" more beautiful and the cultural charm more prominent.
in the digital age, the internet has become an important platform for cultural communication. this event was linked on the same screen on new media platforms such as weibo, douyin, and kuaishou, with more than 2 million viewers discussing in depth online. official accounts such as "beijing dongcheng", "dongcheng culture and tourism", "civilized dongcheng", "dongcheng xunmeiguan" xia ri, liu zhen and well-known bloggers released high-quality content. topics on weibo such as #mengman said that the central axis belongs to the country and also to the family##will there be sparks when the post-00s meet the intangible cultural heritage# have a total reading volume of more than 60 million times and entered the hot search list. the reading volume of related topics on zhihu exceeded 50 million times, and nearly 1,000 zhihu answerers participated in the discussion. the total number of interactions and discussions on the entire network was nearly 5 million times. through online live broadcasts and interactive discussions, we broke through regional restrictions, borrowed the aesthetic picture of traditional culture, achieved a cross-time and space cultural resonance, broadened the channels for urban cultural communication, and allowed culture, creation, art, and thinking to flow in dongcheng, and conveyed the ancient charm, trends, taste and memory of dongcheng in a more novel and more network-friendly presentation form.
source: workers daily client
