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on september 7, "the online rumor about northeast rain sister's fake video collapsed" became a hot search, sparking heated discussions among netizens.

are millions of internet celebrity videos fake?

on september 4, a video of rice field crabs posted by internet celebrity northeast yujie caused controversy.

in the original video, sister yu and her companions were catching panjin crabs in the rice fields. the atmosphere was lively and the crabs were of high quality. however, many doubts emerged in the comment section, and some even said that sister yu's reputation had collapsed.

a netizen who claimed to be raising rice field crabs in the local area said, "the authentic panjin rice field crab is not this big.”, "crabs are caught at night on the shore", "panjin rice field crabs are very black", etc., to provethe rice field crabs caught by sister yu from northeast china were arranged in advance and were staged for the photo.

in response to this, sister yu from northeast china replied in the comment section,this video was filmed at the official invitation with the purpose of promoting panjin's rice field crabs. due to the designated time of the event and the inconvenience of filming at night, misunderstandings arose.

at present, the internet celebrity northeast yu jie has removed the video from the shelves.

however, in the comments on the video released by northeast rain sister today, some netizens still questioned the cause and effect of the panjin rice field crab incident.

gained tens of millions of fans in more than two years

it is understood that northeast rain sister's real name is chang xiaoyu. she is from benxi county, liaoning province. she is nearly 1.8 meters tall, has a sturdy build, and wears her hair in pigtails. she always appears in a capable and tough image.

she carried half a pig, a copper hot pot half the height of a person, blanched cabbage with her bare hands, fished out pickles in ice water, carried a large vat weighing hundreds of pounds, and knocked down a new year pig weighing hundreds of pounds... netizens therefore called her the "wolf warrior version of liziqi."

in early 2022, northeastern yujie released her first short video on douyin, telling about the daily life in rural northeast china.the number of fans currently exceeds 24 million.

in june this year, some media reported thatsince january 2024, northeast yu jie has conducted 9 live broadcasts, with sales of nearly 50 million yuan.

an article published by xin dou in february 2023 pointed out that the northeast yu jie, who had more than 5 million fans at the time, had fans mainly composed of "middle-aged and elderly people in small towns" and "young people in small towns", and the proportion of these two types of users reached 40%.

this year's data shows that among the fans of dongbei yujie, users from third-tier cities account for 24%, while users from new first-tier, first-tier and second-tier cities account for 44%. dongbei yujie was largely made famous by young people in first-tier and new first-tier cities.