32-year-old cai wangting was selected as one of the 2024 fortune china 40 business elites under 40
2024-09-07
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recently, fortune released the annual list of "china's 40 business elites under 40" in 2024. this year, want want group general manager cai wangting was successfully selected for the list for his outstanding achievements and innovative contributions in the food and beverage industry.
want want group general manager cai wangting
the list of "china's 40 business elites under 40" is one of the annual major lists released by fortune since 2011, which aims to discover and commend young business leaders with outstanding innovation, leadership and influence in the chinese business field. this list is not only a hall of honor for china's young business elites, but also an important window for observing the future trends of china's business.
the average age of those on this year's list is 35. fortune commented on cai wangting: "since the age of 16, cai wangting has been traveling around for inspections and research, accumulating rich industry management experience, and helping want want beverage's revenue to grow continuously for nearly six years. in fiscal year 2023, the revenue of the brands he directly controlled exceeded 500 million yuan." as a second-generation entrepreneur, the 32-year-old cai wangting is injecting new vitality into want want, a company with a history of more than 60 years, with his enterprising spirit of innovation and hard work, and promoting the healthy and diversified development of the food and beverage industry.
cai wangting was born into a business family and has a keen insight into business operations since childhood. he firmly believes that the food industry is not only about satisfying people's taste buds, but also an important carrier for delivering happiness, quality and health. seeing the huge potential for the development of china's beverage industry, cai wangting gradually built a complete product system within want want group from single to multiple, and built a nationwide dealer network in 6 years.
want want new beverages:
shencui lemon tea (left), a fruit forest (right)
cai wangting is responsible for the management of multiple sub-brands within the want want group, including the entire want want group's beverage products (shencui lemon tea, youpian guolin, xiaoxiao fruit and vegetable juice, etc.), shen want hotel, bond coffee, shuishen, etc.
san want hotel chain (7 hotels in total)
faced with fierce competition in the food industry and ever-changing market demands, tsai wang-ting did not choose to rest on his laurels and rely solely on want want group's existing mature brands such as snow cakes, rice crackers, and small steamed buns to maintain its market position. instead, with the courage and responsibility of a second-generation entrepreneur, with a deep insight into the market and the spirit of innovation, he was determined to open up new growth paths for want want group with its immature sub-brands, thereby continuously enriching and improving the group's diversified brand layout and development strategy.
recently, bond coffee, which has achieved six years of sales growth in the field of ready-to-drink coffee, opened its first offline store in shanghai, successfully expanding from the field of ready-to-drink coffee to the freshly ground coffee market, opening a new chapter in its business.
bond ready-to-drink coffee representatives:
bond mint coffee (left), bond ultra coffee (right)
bond cafe (shenwang branch)
at the same time, cai wangting personally took part in the promotion and often stood up for his own brand. he actively promoted the use of digital marketing methods by want want group, fully realized the extensive communication power of social media platforms, and used these channels with his team to conduct close and effective interactions with consumers from all aspects and angles. he also used his own actions and enthusiasm, life-like content and sincere communication to continuously narrow the distance between himself and consumers, making want want's brand image more and more distinct in the minds of consumers.
at present, china's consumer market is undergoing profound changes, and consumers have put forward higher requirements for food quality, health, and personalization. as a leading enterprise in the food industry, want want group has always been committed to providing consumers with rich, diverse, and high-quality products. cai wangting, as the second generation of want want and the second generation of founders, has accelerated the pace of innovation of want want group's brand with his outstanding management skills. there is reason to believe that in the wave of continuous changes in the chinese consumer market, he will continue to lead want want group's sub-brands, especially beverage brands, to forge ahead and add impetus to the vigorous development of china's food and beverage industry.
source: zhoudao shanghai
