what will digital maps look like in the future? real-time, fresh, efficient... tencent's zhong xiangping: three important development trends will emerge
2024-09-07
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on september 6, the 2024 tencent global digital ecosystem conference map industry application special session was held in shenzhen. zhong xiangping, vice president of tencent group and president of tencent smart mobility, said that digital maps play an increasingly important role as infrastructure in consumer and industrial internet, and tencent maps has supported thousands of industries to improve efficiency and optimize decision-making.
zhong xiangping, vice president of tencent group and president of tencent smart mobility
in recent years, driven by both technology and demand, digital maps have experienced rapid development. from data production to application scenarios, the production method of maps has gradually transformed from manual to automated, and the data freshness and dynamic update capabilities have been greatly improved. at the same time, the service value of digital maps is also constantly expanding, especially in industries such as smart driving, logistics, cultural tourism and retail. digital maps are becoming a core tool to help industry upgrades.
zhong xiangping pointed out that digital maps will show three important development trends in the future:
first of all, digital map products must not only be detailed and accurate, but also real-time and fresh. with the development of automation technology, digital maps are accelerating in accuracy and update speed. the traditional model that relies on manual collection has gradually been replaced by more intelligent data mining and automatic updates. especially in the fields of autonomous driving and retail, fresh real-time data has become the core resource for enterprises to optimize operations and decision-making.
secondly, digital map services should not only be realistic and good-looking, but more importantly, they should be efficient. in terms of map visual presentation, tencent has enhanced the realism and experience of maps through 3d rendering technology. by dynamically displaying the real environment, users can get a more immersive navigation experience. at the same time, zhong xiangping emphasized that the value of maps should also be reflected in the efficient service capabilities for operators, businesses and managers. based on the technology, data and capabilities accumulated by tencent maps over the years, tencent map location services has built a rich lbs product system matrix, which is continuously output to industry customers and partners, helping customers obtain multiple values such as business, data, users, and society.
finally, the trend of digital maps becoming "service-oriented" is obvious, and cloud-based services have become the mainstream. users' demand for maps is no longer limited to navigation, but more of a one-stop service experience. from location services, taxis, consumption to reservation services, users expect maps to provide end-to-end intelligent services. this trend has also promoted the comprehensive upgrade of "map as a service". tencent maps combines basic geographic location services with big data in a cloud-based manner to provide partners with real-time online and dynamically updated service support.
li han xiao feng
proofread by sheng yuanyuan
