stephen chow, has his car overturned? the re-release of "the god of cookery" suffered a setback...
2024-09-07
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august 31
stephen chow's movie "the god of cookery"
first appearance on the mainland big screen in 28 years
the latest restored version is released this time
there are two dubbing options in mandarin and cantonese for the audience to choose from
however
the box office performance was not ideal
according to the latest data
the box office revenue in the first week of its release was only 5.5 million rmb
this result is compared with the current
for other films in the film market
looks rather bleak
did stephen chow fail?
the film is directed by stephen chow and lee lik-chi, and starred by stephen chow, karen mok, ng man-tat, ng man-tat and stephen chow. it tells the story of how the god of cookery stephen chow (played by stephen chow) falls from grace and rekindles his fighting spirit with the help of street big sister big turkey (played by karen mok).
analysts believe that although "the god of cookery" is a classic, it was made nearly 30 years ago. the film was not specially remade or added new content when it was re-screened, and its appeal to the audience is limited. in addition, although nostalgia is a powerful card, over-reliance on nostalgia marketing may cause audience disgust. the re-screening of "the god of cookery" mentioned words such as "reheating old food" and "reheating nostalgia" in the publicity, which may affect the audience's decision to buy tickets.
in fact, not all of stephen chow’s movies are popular.
for example, journey to the west: conquering the demons 2, directed by tsui hark and produced and written by stephen chow, earned 1.652 billion yuan at the box office in 2017. but in 2019, the box office of the new king of comedy dropped sharply to 627 million yuan.
the word of mouth also highlights the lack of follow-up of derivative works. the douban word of mouth of "journey to the west: the demons strike back" scored 5.5 points, and "the new king of comedy" scored 5.7 points, both lower than the 6.4 points of "the mermaid". earlier, the two animated films "cj7" series produced by stephen chow in 2010 and 2015 respectively scored 6.4 and 5.7 points on douban; "dragon ball" in 2009 scored only 3.7 points.
after the failure of "the new king of comedy" during the spring festival, stephen chow responded: "i have experienced all the ups and downs in life. in fact, i have already passed the peak of popularity."
master xing is "very busy"
stephen chow has been active in short short dramas in recent years. on january 29 this year, douyin announced that it had reached an exclusive cooperation with stephen chow on short short dramas, and the two sides will jointly develop and operate the "9527 theater".
so far, stephen chow has officially announced the production of two short dramas. among them, "golden pig and jade leaf" was launched on june 2, and the total number of views has exceeded 300 million.
on august 26, the short drama account "9527 theater" announced again that its second micro-short drama "a chinese odyssey" is expected to be launched at the end of this year and will be produced by stephen chow.
according to tianyancha's intellectual property information, 9527 theater co., ltd. has applied to register a "golden pig and jade leaf" trademark, with the international classification of education and entertainment, and the current trademark status is awaiting substantive review. 9527 theater co., ltd. was registered in hong kong in march this year. in addition to the above-mentioned "golden pig and jade leaf" trademark, it also applied for the "9527 theater" trademark in the advertising sales and education and entertainment categories.
in addition to the short dramas, the variety show "the king of comedy stand-up season" co-produced by bigo group, in which stephen chow holds shares, and iqiyi has also been launched.
in april this year, iqiyi released its future film list for 2024, and "the god of cookery" was announced to be animated.
nostalgia ≠ box office? old films are re-screened in droves
recently, theaters have welcomed a wave of movie re-screenings. in addition to "the god of cookery", last summer's hot "all or nothing" will be re-screened on august 24, and "the wandering earth 2" will be re-screened on september 15. in this summer season, other movies that have been re-screened include "slam dunk", "your name" and "white snake: origin".
industry insiders analyzed that this year's summer box office was sluggish, but the movie "your name" which was re-released after seven years achieved a box office of 130 million yuan, which has prompted many film companies to explore new ideas. re-release of high-quality films during popular periods will undoubtedly bring in extra income.
according to reports, several domestic distributors said that re-screening requires investment, but generally speaking, compared with the first screening, the production cost of a re-screening is basically hundreds of thousands of digital discs.
although not all re-released movies can sell well, they will still bring in some income. for example, slam dunk, which was released in 2023, was released again in the summer season only a year later, and the re-release box office was over 3 million, which is also a considerable income.
it seems that as long as the re-screening of movies is strong, it is indeed a good business because of the low distribution cost during a good period when other movies are not strong.
2024 mainland summer movie season fails
according to maoyan professional edition data, as of 21:00 on august 31, the 2024 summer season ended with a box office of 11.633 billion yuan, a total of 284 million moviegoers, and a total of 38.247 million screenings, breaking the record for the total number of screenings in the summer season in chinese film history. a total of 26 films broke the 100 million yuan mark during the period, the largest number in the past six years.
however, the total box office during the summer season fell 44% year-on-year, and the total number of moviegoers shrank by nearly half year-on-year.
the report believes that the decrease in the number of hit films is the main reason for the market's cooling. although 26 films had box office revenues of over 100 million yuan during the period, only three had box office revenues of over 500 million yuan, and only one phenomenal film had box office revenues of over 2 billion yuan. a sufficient supply of top films is a necessary condition for the summer season to fully exert its effect.
the report shows that compared with last year, this year's summer movies lack post-screening word-of-mouth feedback and discussion heat, and the number of hot searches on online platforms is significantly weaker than last year. the lack of national hot spots has led to weak long-term box office growth. the report pointed out that as the longest period of the year, the performance of the summer season has posed new challenges to the film market. nowadays, audience consumption is becoming more rational. only films that can provide emotional value, arouse interest in watching movies, and stimulate social attention and discussion heat can attract audiences to the cinema.
after 28 years
star master invites you to eat another bowl of sad rice
did you keep the appointment?
comprehensive china news network, chao news, 21st century business herald, maoyan research institute, etc.
source: eastday.com
