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chinese mobile phone brands are favored by indonesian consumers, chinese smart home appliances have entered the homes of ordinary indonesians, and chinese-made robots have become the main assembly force of indonesian new energy vehicle factories... in recent years, china-indonesia bilateral economic and trade cooperation has maintained a strong momentum of development. china has been indonesia's largest trading partner, import source and export destination for many consecutive years. according to statistics from the general administration of customs, the total trade volume between china and indonesia exceeded us$68.3 billion in the first half of 2024. among them, china's total exports to indonesia hit a new high of us$35.25 billion, a year-on-year increase of 10.7%; the total imports from indonesia were us$33.12 billion. mechanical equipment and electronic products are increasingly becoming one of the most active and fruitful areas of pragmatic cooperation between the two countries.

recently, at the 16th china machinery and electronics (indonesia) brand exhibition held at the jakarta international exhibition center in indonesia, chinese companies not only displayed a variety of high-quality products, but also found new partners.

high-quality products help companies make new partners

this exhibition brought together more than 80 brand companies in the machinery, electronics and papermaking industries from guangdong, henan, jiangsu, shandong and other provinces and cities. they brought a series of innovative and practical products, presenting a feast of china's advanced manufacturing to merchants and visitors from indonesia and surrounding areas. the exhibits covered multiple fields such as water pumps, power equipment, circuit breakers, printing machinery and papermaking machinery, demonstrating the current cutting-edge technology and "smart manufacturing" level in related fields in china.

at the exhibition, many exhibitors competed to showcase their flagship products and made new partners, laying the foundation for further expanding overseas markets.

at this exhibition, the liquid-cooled super-charging products of wenzhou anfu electric co., ltd. attracted the attention of many overseas customers with their fast charging, light gun line, excellent heat dissipation, low noise, strong compatibility, low cost and long life, as well as intelligent control.

the innovative products exhibited by garcia electronics co., ltd., such as low-voltage miniature circuit breakers, leakage circuit breakers, iot smart circuit breakers, photovoltaic dc circuit breakers, etc., have made more overseas partners with their high breaking capacity, compact size, stable performance and remote control functions.

this exhibition not only provides a platform for enterprises to showcase new products, but also provides them with an opportunity to gain a deeper understanding of the international market. at the exhibition, many chinese companies from industries such as water pumps, power equipment, circuit breakers, printing machinery and papermaking machinery gained a deep understanding of the needs of markets in different regions through close conversations with customers, further deepening their connections.

in addition, this exhibition has also carefully created a brand display area with the theme of "china smart manufacturing, brand peers", as well as a "one-to-one" area designed for business negotiations, aiming to focus on displaying the flagship products of industry leaders. these areas not only provide exhibitors with a platform to showcase their own strengths, but also provide professional buyers with an opportunity to gain in-depth understanding and experience the latest technologies and products.

in-depth exchanges promote the innovative development of the industry

the exhibition was hosted by the china chamber of commerce for import and export of machinery and electronic products. during the exhibition, the china chamber of commerce for import and export of machinery and electronic products and the indonesian international pulp and paper association (apki) jointly held a sustainable development summit for the pulp and paper industry. at the summit, participants had in-depth exchanges and discussions on the sustainable development technology, trends and directions of the paper and pulp industry, and jointly explored the green development path of the industry.

during the same period, the exhibition also co-organized a seminar with the indonesian electrical equipment manufacturers association (appi) on the theme of electrical technology and applications, to discuss in depth the latest technological advances in the power and electrical fields of the two countries, as well as the localized application solutions of new energy vehicle charging piles in the indonesian market.

for a long time, the china chamber of mechanical and electrical industry has been actively promoting exchanges and cooperation between chinese and indonesian enterprises. by building a platform, it has promoted the matching of chinese superior products with the needs of the indonesian market and achieved good results. in order to improve the effect of chinese enterprises participating in this exhibition, the china chamber of mechanical and electrical industry has connected with local indonesian business associations in advance, distributed the list of exhibitors and specific product information to the member companies of various indonesian business associations, and invited local companies to visit the exhibition for negotiation.

the china machinery & electronics (indonesia) brand exhibition has been held for 16 years and has become an excellent stage for chinese machinery and electronics companies to showcase their latest products and technologies in related fields. it also provides an opportunity for visitors and buyers in indonesia and even the entire southeast asia to get close to and choose high-quality chinese products. in the future, the china machinery & electronics (indonesia) brand exhibition will continue to play a role and be committed to promoting the green and low-carbon development of the industry and the intelligent upgrading of products.

□ our reporter liu yelin