china sees rapid growth of sporting goods exports｜china has become the world's largest exporter of sporting goods
2024-09-07
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The exports of China's sporting goods and equipment surged 16.7 percent year-on-year in the first half of 2024, outpacing the overall export growth during the same period by a whopping 9.8 percentage points, according to data recently released by the General Administration of Customs (GAC).
data recently released by the general administration of customs showed that in the first half of this year, china's exports of sporting goods and equipment increased by 16.7% year-on-year, 9.8 percentage points higher than the overall export growth rate in the same period.
Data from the World Trade Organization showed that global trade in sporting goods has nearly tripled in almost 30 years, and China has become the world's top exporter of sporting goods.
data released by the world trade organization show that global trade in sporting goods has nearly tripled in the past 30 years, and during these 30 years, china has become the world's largest exporter of sporting goods.
In Jinping county of southwest China's Guizhou Province, a global production hub for badminton shuttlecocks, more than 100,000 shuttlecocks are sold worldwide a day.
in jinping county, guizhou province, an important global badminton production base, more than 100,000 badmintons "fly" to the world every day.
"We've calculated that about one in every 10 shuttlecocks in the world comes from Jinping," said Hu Bing, production manager of Guizhou RSL Sports Culture Development Co., Ltd.
hu bing, production manager of guizhou yashilong sports culture industry development co., ltd., said: "we have counted and found that about one out of every 10 badminton shuttlecocks in the world is produced in jinping."
Last year, the company produced over 4 million dozen shuttlecocks, generating a staggering output value of 340 million yuan ($47.73 million) and exporting nearly $9 million worth of shuttlecocks to over 60 countries and regions, Hu noted.
hu bing said that the company's output value last year was 340 million yuan, it produced more than 4 million pairs of badminton, with a total export value of nearly 9 million us dollars, and its products were sold to more than 60 countries and regions.
The first half of 2024 saw the company achieve even more remarkable growth, with the output value of shuttlecocks reaching 185 million yuan and exports skyrocketing by around 40 percent compared to the same period last year.
in the first half of this year, the company's turnover further increased, with output value reaching 185 million yuan, and exports increased by about 40% over the same period last year.
In the first quarter of 2024, China's exports of footballs, basketballs, and volleyballs saw a year-on-year increase of 33.57 percent in volume and 17.99 percent in value, while that of table tennis, badminton, and tennis equipment increased 0.93 percent from the same period last year to $204 million, according to GAC data.
according to data from the general administration of customs, in the first quarter of 2024, china's exports of footballs, basketballs, and volleyballs increased by 33.57% year-on-year, and export value increased by 17.99% year-on-year; the cumulative export value of table tennis, badminton, tennis and related products was us$204 million, a year-on-year increase of 0.93%.
In the first three months of this year, the country's exports of roller skates and skateboards surged 30.85 percent and 50.21 percent year-on-year, respectively. The inclusion of skateboarding as an Olympic sport has further fueled demand, particularly in countries like Russia and Japan.
in the first quarter of this year, china's exports of roller skates and skateboards increased by 30.85% and 50.21% year-on-year respectively. as skateboarding became an olympic sport, it boosted consumption in russia, japan and other countries, and the export value of skateboards increased significantly.
In addition, treadmill exports jumped by 44.94 percent year-on-year in the first quarter, while artificial turf exports grew by 15.64 percent from the same period last year.in addition, treadmills and artificial grass also grew by 44.94% and 15.64% year-on-year respectively in the first quarter.
To boost the pace of "going global," Chinese sporting goods companies need to rely on greener sporting goods with higher technological content, said Bao Mingxiao, director of the China Sports Policy Research Institute at Beijing Sport University.
bao mingxiao, director of the china sports policy research institute of beijing sport university, said that companies' pace of going overseas must be more solid and powerful, relying on "hard power" that is more technologically advanced and more environmentally friendly.
Dingqi Sports Goods (Huai'an) Co., Ltd. in Huai'an city, east China's Jiangsu Province specializes in the production of ball bladders, including those used in the production of footballs, volleyballs, basketballs and rugby balls. 70 percent of its products are exported overseas. For the Paris Olympics, the company exported products made from 70 percent bio-based materials.
dingqi sports goods (huai'an) co., ltd. in huai'an, jiangsu province specializes in producing inner shells for sports balls such as footballs, volleyballs, basketballs, and rugby balls, with 70% of its products exported overseas. the paris olympics used a product developed by this company that contained 70% bio-based materials.
"This type of football is equipped with a chip capable of making 500 identifications per second to assist in determining a handball or offside instances," said Zhou Hongda, general manager of the company, adding that it produces ball bladders made from recycled and bio-based materials.
zhou hongda, general manager of dingci sports products (huaian) co., ltd., said: "this football is implanted with a chip that can perform 500 recognition actions in 1 second, and use real-time data to assist in judging whether it is a handball, offside, etc." he introduced that the company's football liner is made of recycled materials and bio-based materials.
Since the start of this year, the company has exported 4.07 million balls for training and games, including those used in the UEFA European Championship, Copa America, and the Paris Olympics.
since the beginning of this year, the company has exported 4.07 million balls for events such as the european cup, america's cup, and olympic games, as well as for training.
Zhou believes that the key to the popularity of "Made-in-China" sporting goods overseas lies in continuous innovation, higher technological content, and adapting to new market demand.
zhou hongda believes that the key for "made-in-china" sporting goods to win overseas markets lies in continuous innovation, increasing the technological content of products, and adapting to new market demands.
Wen Jia, deputy general secretary of the China Sporting Goods Federation, said fierce competition in the domestic market makes enterprises and merchants provide customized and personalized products and services by meeting customer demand and leveraging technologies.
wen jia, deputy secretary-general of the china sporting goods industry association, said that fierce competition in the domestic market has forced companies and businesses to start from customer needs and use technological means to provide customized and personalized products and services.
The booming sports event economy has attracted buyers across the world to purchase all kinds of sporting goods in Yiwu, known as the "World's Supermarket" in east China's Zhejiang Province. In the city, the improved efficiency of customs supervision provides a strong boost for Chinese companies to go global.
driven by the event economy, buyers from all over the world seized the business opportunities and came to yiwu, zhejiang, the "world supermarket", to purchase a variety of sports products. here, the improvement of customs supervision efficiency also provided a strong boost for chinese companies to go global.
Chinese enterprises are not just exporting sporting goods, but also technology, services, and brands.
chinese companies not only export sports products, but also technology, services and brands.
"Many foreign clients recognize our manufacturing capabilities and hope to introduce Chinese production technology to their own countries. Our future may not solely involve product exports, but also technology, service, and brand exports," said Yang Lei, general manager of the foreign trade department at Hebei Jadeqi Sports Goods Co Ltd.
yang lei, general manager of the foreign trade department of hebei jiediqi sporting goods co., ltd., said: "many foreign merchants recognize our manufacturing level and hope to introduce china's production technology to them. in the future, we may not only export products, but also export technology, services and brands."
"Our overseas strategy aligns with the Belt and Road Initiative. We not only produce products but also offer services and comprehensive solutions, facilitating integration with other industries and making our operations more convenient. Recently, we've been considering building a production base in Serbia, having just visited there, and found the environment and market conditions favorable," Yang added.
yang lei said: "our overseas expansion strategy is to follow the belt and road initiative. we not only make products, but also provide services and integrated solutions. this allows us to better integrate with other industries and is more convenient for us. recently, we are studying to build a production base in serbia. we have just visited there and found that the environment and market are good, which is very suitable for market development."
Source:chinadaily
Editor: ChenDawei
Senior Editor: MinJie
