news

the ultimate preview of apple's press conference: what updates will we see next monday night?

2024-09-07

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

cailianshe news, september 7 (editor: shi zhengcheng)as u.s. stocks continue to fall in recent days, the consumer electronics market will usher in the first major event of this fall next monday night - apple's fall conference.

due to the time difference, chinese investors will welcome theupdates to the latest generation of iphones, airpods, and apple watchin his latest article on friday, well-known apple whistleblower mark gurman comprehensively sorted out the details of the september conference and the release rhythm in october and next year.

special release time

apple generally doesn't hold press conferences on mondays, but this year is a little special - there's a lot going on next tuesday.

in addition to the "decisive debate" between trump and harris,eu to decide whether to ask apple to pay $14 billion in back taxesof course, wednesday (september 11) is not an option, as serious american companies would not choose to hold a press conference on that day.

the iphone 16 series affects apple's fate

as a product that accounts for nearly 60% of apple’s revenue, the reputation of the new iphone will largely determine the subsequent stock price performance.

because of this, the iphone is also the new product with the most leaks, and the hardware updates have been thoroughly dug up.the iphone 16 series still has four phones: iphone 16, 16 plus, 16 pro and 16 pro max.

(photos of the back of the four new mobile phones, source: apple hub)

like last year, the new digital version has not changed much, and will continue to use an aluminum body and a 6.1-inch/6.7-inch screen. in order to run "apple smartphone",the new generation of iphones will be upgraded to 8gb of memory and a new chipthe iphone 16 and 16 plus will use the same “action button” as the 15 pro series, and the rear cameras will be stacked vertically to support spatial video recording.

(the mute paddle will become an action button, source: apple hub)

the focus of the upgrade is still on the iphone 16 pro and pro max. the most significant change in appearance is the larger screen.upgrade from 6.1 inches/6.7 inches to 6.3 inches/6.9 inches. but because the border is narrowed by nearly half, the overall appearance looks smoother. both phones have 8gb of memory, but the chip specifications are higher than the digital series.

imaging function remains the core selling point of the pro series.the ultra-wide-angle cameras on both phones will be increased from 12 million pixels to 48 million pixelsat the same time, the wide-angle lens of the iphone 16 pro will also be upgraded to 5x optical zoom, which is the same as the pro max.

in order to attract users to spend money, apple added new physical buttons this time.there’s an additional capacitive touch-sensitive button on the right side of the phone for taking photos, which works similarly to a slr shutter button – press lightly to focus, then press harder to take the photo.users can also slide on the button to switch between video/photo functions and zoom. there is a controversial point here. gurman believes that only the two pro series have this camera button, and there are also reports that all four new phones have it.

finally, apple's traditional skill: changing colors. this time the pro model will usegold titanium replaces blue titanium, retaining black, white and natural colors; digital models will usewhite replaces yellow, and gets new green, pink and blue

at this point, the information about iphone 16 ends, which also leaves suspense for next week's press conference - what about the "apple intelligence" that the market has been thinking about. although most users will not need the so-called apple intelligence when this batch of new mobile phones are launched, and many core functions will not be launched until at least early next year, next week is at least the time for apple management to "publicly paint the pie".

two new airpods headphones

apple will release two new airpods headphones next week, which are also the first in this product line.entry-level and mid-range productsthe two new models will look similar to the current airpods pro, with updated charging cases and usb-c ports, and improved sound quality.

(concept map, source: apple hub)

as the focus of shipment,the new mid-range model is said to have a "more premium housing" and speakers, as well as the all-important noise cancellation feature.

a potentially big update for the product line is hearing health features. apple has been working to make airpods a replacement for hearing aids and a device for performing hearing tests. but gurman also said that this feature has encountered some delays and may not be launched until later.

a new version of the airpods pro is currently in development and could be released as soon as next year, with an upgraded design and noise reduction feature. apple is also working on new airpods max headphones, but since there's still a lot of inventory of the current generation, it may take some time before the new product is released.

apple watch gets full series update

for the first time in two years, appleall apple watch models will be updated at once next week, including the new entry-level apple watch se, the mid-range series 10 model and an ultra 3.

the biggest upgrade is the "10th anniversary" version of series 10. apple will offer larger size options, and the watch itself will become visibly thinner.

gurman warned against expecting any ai features in apple watch, saying that even if ai is added in the future, it will be more related to features such as health coaching. at the same time, due to the dispute between apple and masimo, the blood oxygen sensing function is unlikely to be restored in the new model. in addition, the blood pressure detection function is unlikely to be launched in the short term.

butthis generation of watches will have a major upgrade: sleep apnea detectionthe watch will detect if the wearer has sleep breathing disorders and recommend medical advice. gurman also warned that the new features may not be available when they go on sale.

october press conference preview

apple will push the entire mac series to upgrade to the m4 chip, starting with the macbook pro, mac mini and imac, but the release date will not be until october at the earliest.

there will also be new ipad products at the october launch conference, including an upgraded ipad mini that consumers have been waiting for a long time.

in the long run, a new full-screen iphone se with an oled screen is being tested and is scheduled to be released next year. the new airtag is also under development and is expected to be released next year.

(shi zhengcheng, cailianshe)