shenzhen’s “gold” content: 3 “treasures” provide insight into the future of china’s gold and jewelry industry
2024-09-06
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in 2024, the gold price will continue to rise, and gold jewelry consumption will usher in new development opportunities. as a world-famous name card of china's gold jewelry industry, shenzhen's gold content has jumped again in september. on september 13, the opening ceremony of the 2024 shenzhen jewelry festival and the china gold jewelry festival will be held. the 2024 oriental image china fashion festival jewelry culture and art week will be launched; the highly anticipated third "aurora brilliance" international jewelry competition award ceremony will be held, and a number of outstanding domestic and foreign designers will gather; the 2024 china (shenzhen) gold industry high-quality development conference and gold industry anti-money laundering conference are expected to be held as scheduled on september 25.
recently, lai jianhua, member of the luohu district standing committee and director of the district party committee (government) office, guo yibo, chief designer and design director of shenzhen cuihua jewelry co., ltd., wang zhen, director of shenzhen jewelry museum, guo jin, director and vice president of zhou dasheng jewelry co., ltd., and cao yang, president of shenzhen gold jewelry culture research association, gathered in shuibei industrial park, which has the highest "gold" content in shenzhen, for an unconventional government-enterprise dialogue. three exquisite gold treasures on the scene provided insight into the new future and new opportunities for the development of china's gold jewelry industry.
the golden phoenix crown work "phoenix flying" was exhibited on site. the work is carefully woven with hair-thin gold threads, each of which is only 0.2 mm thick. two golden phoenixes danced among the golden flowers, with agile and lively postures, as if they were jumping into your eyes. during the paris olympics in france this year, cuihua and the palace museum cultural and creative exhibition specially displayed this precious treasure at the maison des chine in paris, which won praises from a number of foreign guests. at the exhibition site, a foreign guest asked where this treasure came from? "its birthplace is in shuibei, luohu, the first jewelry street in china," said ms. guo yibo, chief designer and design director of shenzhen cuihua jewelry co., ltd. very proudly.
china's "golden phoenix" was born in shuibei, seemingly by chance, but in fact it is a historical necessity. after shenzhen was established in 1979, many hong kong businessmen moved their production departments to shenzhen for processing of supplied materials, taking advantage of shenzhen's proximity to hong kong, abundant labor force, and low water, electricity, and transportation costs. in december 1981, shenzhen's first "three-in-one" gold jewelry processing factory, shenzhen oriental jewelry, was established in luohu, thus opening the prelude to the development of luohu's jewelry industry for more than 40 years. at present, shenzhen's gold jewelry industry shows a trend of multi-regional distribution and diversified development, mainly forming three major industrial concentration areas, including luohu shuibei gold jewelry industry cluster base, yantian national jewelry cultural and creative industry base, and longgang lilang international jewelry industrial park. in particular, the shuibei area of luohu has developed into one of the important concentrations of gold jewelry industry in the city and even in china.
"through government services, we can solve some things that companies wanted to do but could not do in the past. the main thing is the public service platform. the district government, including the municipal commerce department and the finance department, has set up a good platform to complete the industrial chain. we strive to make our companies gather on a larger scale in the future, and allow some brand companies from all over the country and even internationally to come to shuibei." lai jianhua, member of the luohu district standing committee and director of the district party committee (government) office, shared that if you want this "golden phoenix" to fly high, the key is to set up a good platform.
in recent years, shuibei gold and jewelry industry cluster has brought together a series of industrial platforms, including shenzhen international jewelry and jade comprehensive trade platform, gold circulation comprehensive service platform, gold art museum, shenzhen jewelry museum, and gold and jewelry live broadcast bases such as douyin, kuaishou, taobao, and video number. among them, shenzhen international jewelry and jade comprehensive trade platform is a "national-level" platform established by the national development and reform commission and the ministry of commerce. shenzhen jewelry museum is the first professional jewelry museum in china built under the ppp model.
"recently, i learned that many live broadcast platforms from other places were first developed in shuibei, and then gradually expanded to the whole country. from this perspective, it should be said that shuibei's gold jewelry not only has a great influence in the country, but is also a weather vane for the national jewelry industry to a large extent. it also drives the chinese gold jewelry industry to develop towards high-end, branded, and international high-quality development." lai jianhua introduced that the annual gmv of gold jewelry live broadcast platforms such as douyin, kuaishou, and taobao has exceeded 5 billion yuan.
by the end of 2023, there will be nearly 20,000 commercial entities in the jewelry industry in luohu district, including nearly 8,000 corporate enterprises, more than 20 professional markets, more than 63,000 employees in corporate enterprises, and annual operating income of more than 120 billion yuan. according to industry estimates, shuibei's gold jewelry wholesale share accounts for about 50% of the domestic gold jewelry wholesale market share, physical gold consumption accounts for about 70% of the physical delivery volume of the shanghai gold exchange, and physical diamond consumption accounts for about 80% of the import volume of the shanghai diamond exchange. after more than 40 years of development, shuibei has formed an industrial chain including design and development, production and manufacturing, display and trading, brand operation, and inspection and testing. (china daily guangdong station qiu quanlin)
source: china daily
