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faced with the challenge of rising return rates in the women's clothing market, mei one li jiaqi's live broadcast room has successfully solved this industry problem with its unique "redundant services" and professional matching guidance.

with the rise of the summer outdoor sports craze, consumers' demand for outdoor clothing has increased dramatically. li jiaqi's live broadcast room not only responds to market changes in a timely manner and continuously holds outdoor-themed live broadcasts, but also allows consumers to intuitively feel the charm of the products through detailed explanations and model demonstrations.

according to statistics, this summer, the sales of sports and outdoor apparel in li jiaqi's live broadcast room increased significantly, becoming a highlight in the fashion category. this is not only a recognition of the professional ability of li jiaqi's team, but also a high praise for their innovative service model.

note: li jiaqi’s live broadcast room is dedicated to outdoor sports

in li jiaqi's dazzling live broadcast hall, the leaders of the fashion division are leading the new trend of outdoor clothing with their unique vision. they have insight that this trend is quietly leaning towards the embrace of leisure, as if it is a sweet encounter between nature and urban life. imagine that in the morning light of the weekend, you are wearing a light outdoor jacket and a pair of running shoes that are suitable for hiking and full of fashion. it not only satisfies the niche feelings of exploring the mountains and forests, but also inadvertently integrates sports elements into every street corner of the city, realizing a seamless switch from the mountains to the coffee shop. this is the charm of "one piece of clothing for multiple wears", which perfectly fits the high-cost-effective lifestyle pursued by modern people.

at the same time, the hot sales of sportswear are as hot as the summer sun, and the data from li jiaqi's live broadcast room further proves this trend. according to statistics, in the first seven months of this year, the sales of sportswear here have skyrocketed, far exceeding the level of the same period last year. behind this is the deep yearning of consumers for a healthy life. since the beginning of last year, a wave of self-care and reshaping of health has quietly emerged, making the demand for sportswear as vibrant as the greenery in spring. the events in summer are more like catalysts, which instantly explode this enthusiasm for sports, and consumers have plunged into this feast of sports.

note: li jiaqi's live broadcast room explains outdoor items and models show them off

however, behind this prosperity, the "return rate dilemma" of women's clothing categories is like a dark cloud hanging over the industry. data shows that during this year's 6.18 promotion, the return rate of women's clothing has climbed to an unprecedented high, from 10% to 20% in the past to 60% to 80% today, causing headaches for many merchants, and even some stores have left the market because of this. faced with this challenge, various forces have gathered and vowed to solve this mystery.

as a leader in the industry, li jiaqi's live broadcast room has given its own "secrets to solving problems". they know that quality is the foundation of their business, so they strictly control the selection of products to ensure that every piece of clothing can withstand the discerning eyes of consumers. but their wisdom goes far beyond this. they have also creatively launched the "dressing magic" service, just like a caring fashion consultant, transforming a simple tennis skirt into countless possibilities. in the live broadcast room, models of different styles and body shapes take turns to appear, and each frame is a collision of inspiration, which instantly gives this basic item vitality. whether it is the heroic posture on the sports field or the casual mix and match on the street, it can be easily picked up, providing consumers with rich references for their choices, greatly reducing the return rate due to "unsatisfactory".

in this way, li jiaqi's live broadcast room has not only become a trend leader, but also a beacon of wisdom to solve industry problems. with their creativity and expertise, they have added infinite beauty and expectations to every shopping trip of consumers. in li jiaqi's fantasy wardrobe, fashion is no longer a canvas of a single color, but a dream feast with different styles. imagine that when a seemingly ordinary item, under the fingertips of the "magic matchmaker", instantly turns into a vibrant pioneer shuttling through the sports field, or a literary boy/girl strolling on the avenue of the college. all of this comes from a new role full of creativity and wisdom in li jiaqi's live broadcast room-"clothing matching artist".

these matching artists are like magicians selected from the stars of the fashion world. many of them were once bright stars in the offline brand world, or designers and merchandisers who worked silently behind the scenes, weaving dreams about beauty in trend temples such as zara and h&m and high-end brand stores. now, they have gathered in li jiaqi's live broadcast kingdom, bringing their past glory and experience to start an unprecedented fashion revolution.

　note: li jiaqi's live broadcast room explains fashion items and shows off outfits

"here, every day is like exploring an unknown fashion universe." wen zhang, a senior fashion master, said with emotion. she knows that in the face of millions of viewers from all over the world in the live broadcast room, each outfit needs to be carefully crafted, close to the reality and comfort of life, but also transcending the daily routine and leading the trend. so, she and her team have given the single product multiple lives: from the lightness and convenience during the morning run to the intellectual and gentle in the library, each scene accurately captures the diverse lifestyles and emotional needs of modern people.

"we are not just selling clothes, but also selling a life attitude and a philosophy of beauty." the fashion helmsman of li jiaqi's live broadcast room said affectionately. in order to reduce the trouble of returns caused by "matching troubles", they are more empathetic and committed to becoming fashion consultants in the hearts of every audience. here, every style is given a story, and every choice is full of warmth.

note: the models in li jiaqi's live broadcast room show off their fashion items and styles.

what is even more surprising is that in li jiaqi's live studio, there are also "fashion spokespersons" of various shapes and sizes - models of different body shapes, standing confidently under the spotlight, showing the best of each piece of clothing. this is not only a visual feast, but also a true response to every viewer: "no matter what body shape you have, you can find your unique charm here."

therefore, when night falls, countless viewers sit in front of the screen, not only to buy their favorite products, but also to be touched by the soul and inspired by beauty. in li jiaqi's live broadcast room, fashion is no longer out of reach, it becomes within reach, so vivid and interesting.