mona lisa: consumers are more looking for cost-effectiveness, and low-end and mid-range products are more popular
2024-09-06
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beijing news reported that on september 6, mona lisa group co., ltd. (hereinafter referred to as "mona lisa") released an investor relations activity record sheet, saying that it remains cautiously optimistic about the future. in recent years, real estate has fallen, demand has shrunk, and the ceramic industry has entered an era of shrinking volume and fierce competition. in recent years, consumption has become more cautious. consumers pay more attention to the comprehensive cost expenditure when choosing ceramic tile products. the labor and auxiliary material costs of laying large ceramic slabs and thin slabs are higher than those of ordinary ceramic products, which has become an important consideration for consumers to buy ceramic tiles. overall, consumers are more pursuing cost-effectiveness, and mid- and low-end products are more popular.
mona lisa said that the company's cost reduction and efficiency improvement measures have gradually shown results from 2023 to the first quarter of 2024, and gross profit margin has gradually recovered. improving competitiveness through cost reduction, efficiency improvement, lean management and other measures will become a normal task, but the space for cost reduction and fee reduction will become smaller as time goes by.
mona lisa also mentioned that in recent years, the real estate market has been in a downturn, demand has shrunk, and the ceramic industry has also been affected. the industry has entered an era of fierce competition with small profits and even shrinking volumes. the kiln opening rates in different ceramic production areas will also be different in the first half of 2024. overall, the industry's kiln opening rate in the first half of this year is relatively low.
edited by zheng mingzhuproofread by mu xiangtong
