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it home reported on september 6 that at last night's nio second quarter earnings conference call, nio founder, chairman and ceo li bin answered questions related to the official pricing and sales volume of ledao l60.

li bin said that ledao l60 will be launched on september 19, and the launch price will be lower than the pre-sale price of 219,900 yuan, but the price will also take into account the gross profit margin and will not be particularly aggressive. at the same time, li bin also hopes that ledao can achieve a monthly sales volume of 20,000 vehicles in "a certain month" next year.

when talking about the main brand of nio, li bin said that in the long run, the nio brand will still focus on the rmb 300,000 market segment. he believes that with the release and update of new products, it is a "reasonable goal" for nio to achieve 30,000 to 40,000 pure electric vehicles per month in the chinese market. "from the perspective of business planning, nio's monthly sales of 40,000 vehicles and a gross profit margin of 25% are our long-term business goals."

according to previous reports by it home, in the earnings call, li bin said that the l60, the first model of the ledao brand for the mainstream family market, is scheduled to be officially launched on september 19 and will start delivery at the end of september. it is expected that a total of 20,000 l60s will be delivered in the second half of this year.

ledao l60 has started pre-sale, with a pre-sale price starting from 219,900 yuan. it is positioned as a pure electric mid-size suv with unique daytime running lights and tail lights, and a drag coefficient of 0.229 at 120km/h.