frieslandcampina's summer sustainable revenue creation officer, a new batch of "natural nourishment little ambassadors" are born
2024-09-06
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recently, the 2024 frieslandcampina natural nourishing growth camp summer sustainable creativity camp sharing session with the theme of "growing with nature" was held at the beijing institute of technology kindergarten. the meeting showcased outstanding works by teachers and students of the summer creativity camp, including a series of artistic creations such as paintings, handicrafts and videos.
according to the organizer frieslandcampina, the creation camp aims to cultivate children's sustainable development literacy through nature exploration and artistic creation, summarize related explorations and results, and commend outstanding works, in order to encourage children to lead more people to practice sustainable development and call for more social forces to participate.
the 2024 frieslandcampina natural nourishing growth camp summer sustainable creation camp sharing session was successfully held. photo provided by the company
improving children's health and environmental literacy
at the sharing session, teachers and students of beijing institute of technology kindergarten presented dance performances and situational poetry recitations, advocating the importance of environmental protection starting from daily trivial matters. the picture book "fei fan's adventures" of the natural nourishing growth camp was also officially released at this event. the picture book uses childlike language and imaginative pictures to show the beautiful vision of harmonious coexistence between man and nature through the wonderful adventures of three children.
the picture book of the natural nourishing growth camp, "fei fan's adventures", was officially released. photo provided by the company
the guests at the event awarded the honors of "excellent teacher of nature nourishing growth camp" and "little messenger of nature nourishing" to the outstanding teachers and students of the summer creativity camp. they also stamped their name on the painting "protecting our sustainable planet" drawn by the children, pledging to support the earth protection action.
launched in 2023, the natural nourishing growth camp is a benchmark project jointly launched by frieslandcampina, china dairy industry association, china green foundation, and children's nutrition and health research center of china children's center. the project aims to improve children's health and environmental literacy by promoting the benefits of dairy products, the relationship between diversified food supply and healthy growth, and broader sustainable development topics.
children from the beijing institute of technology kindergarten performed the "milk nutrition exercise". photo provided by the company
as a global leading dairy company, frieslandcampina combines its own advantages and professional practices to promote and practice sustainable development and fulfill its social responsibility as a dairy company. liu chao, vice chairman and secretary general of china dairy industry association, said: "i am very pleased to see that frieslandcampina has innovated dairy science popularization and sustainable development education, and has joined hands with china dairy industry association and other partners to jointly develop the public welfare project of natural nourishing growth camp to help improve children's health and sustainable development literacy, which is of great significance to the realization of a healthy china and a more sustainable future."
"i am deeply inspired to see the frieslandcampina china team and its partners working together to promote dairy products as part of a healthy and sustainable lifestyle," said anders ansberg, chairman of the board of directors of royal frieslandcampina of the netherlands. frieslandcampina is owned by a cooperative of 14,500 dairy farmers. it has a full industry chain management system from pasture to table and is committed to sustainable development around the world.
royal frieslandcampina chairman of the board of directors, ansberg, delivered a speech. photo provided by the company
promote sustainable development of ourselves and society
since entering the chinese market, frieslandcampina has been advocating sustainable development, focusing on caring for children, empowering women, supporting dairy industry development and biodiversity protection, and carrying out strategic corporate social responsibility projects.
since 2016, frieslandcampina and the china rural development foundation have jointly launched the frieslandcampina love maternity nanny project to train women from underdeveloped areas to become professional maternity nannies, providing postpartum care, childcare support and other services to urban families. as of april 2024, the love maternity nanny project has benefited more than 3,000 women and about 100,000 families.
royal frieslandcampina global ceo van yende supports the earth protection movement initiated by children. photo provided by the company
frieslandcampina has cooperated with the china dairy industry association and has published the "china dairy index report" for seven consecutive years, advocating healthy eating habits and sufficient and diverse dairy product intake. frieslandcampina has also launched the "orphans drink milk" charity project. as of august 2024, it has donated 65,826 cans of milk powder to 14,000 orphans and children in difficult circumstances. since 2023, frieslandcampina has cooperated with the china green foundation to support the biodiversity conservation work in the shandong yellow river delta national nature reserve.
in terms of corporate governance, despite market challenges, frieslandcampina china has achieved steady growth, and its infant nutrition brand friso has maintained double-digit growth for four consecutive years. frieslandcampina said that the company focuses on consumer demand, brand building and strategic partnerships, and pursues sustainable business development.
royal frieslandcampina global ceo, andre van jender, stressed: "china has always been an important market for frieslandcampina. we are committed to long-term, sustainable development in china. together with our chinese partners, we will continue to provide chinese consumers with high-quality products and services, promote a healthy lifestyle, and advocate environmental protection for the benefit of future generations."
text/guo tie
editor: tang zheng
proofread by wang xin
