osprey holds 50th anniversary themed event and launches anniversary limited series of new products
2024-09-06
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recently, osprey, a world-renowned outdoor backpack brand, successfully held a unique 50th anniversary theme event in beijing with the theme of "bags can cure all diseases". this event combined the concept of outdoor and health preservation, attracting the attention of many outdoor enthusiasts and media.
it is reported that the osprey brand was founded by mike pfotenhauer in 1974. since its establishment, osprey has always been committed to innovation and quality, constantly broadening the definition of adventure, and inspiring more people to go outdoors by providing high-quality, high-performance backpack products. after fifty years of development, osprey has become a leading brand in the field of professional outdoor backpacks and has won the love of outdoor enthusiasts around the world.
on the occasion of its 50th anniversary, osprey has launched a special anniversary limited series of backpacks. this series is based on the hikelite and arcane models, with a limited red and black color scheme and printed with a 50th anniversary commemorative badge. at the same time, these backpacks continue to use the brand's professional carrying system and use bluesign certified fabrics, reflecting osprey's commitment to sustainable development.
at the event, osprey showcased more than 50 new backpacks for 2023, including the new talon/tempest and the transporter. the new talon/tempest backpacks use sliding yoke adjustment technology and incorporate the experience of the talon earth project, using recycled materials for updates and upgrades. the transporter uses nanotough nano-tough fabric, providing a better experience for carrying items during travel.
the event was held at no. 23 qingyun hutong, the practice room of peking opera master mei lanfang. five theme spaces were carefully set up at the event site: "inquiry", "seeking prescriptions", "purifying the heart", "conversion" and "refreshing the mind", which cleverly combined the osprey brand culture with traditional chinese medicine culture. participants can not only experience the advanced carrying system and innovative technology of osprey backpacks up close, but also taste health teas and snacks, and experience diy intangible cultural heritage lacquer fans and chinese medicine health sachets, enjoying a feast for all five senses.
during the event, osprey also specially invited a peking opera performance team to present a peking opera performance that integrated outdoor elements to the audience, further demonstrating the unique charm of the brand. at the same time, brand friends liu cixin and guan yadi also shared their outdoor experience stories, emphasizing the importance of outdoor equipment and outdoor safety.
through this "bags" cure all diseases theme event, osprey not only provides outdoor enthusiasts with a rich selection of products and cultural experiences, but also conveys the brand's love for outdoor adventures and awe of the beauty of nature. osprey said that in the future it will continue to uphold the spirit of innovation, bring more high-quality, high-performance backpack products, and open up more possibilities with the majority of outdoor enthusiasts.
