the cost has dropped from hundreds of thousands to hundreds of dollars, and the "digital human" has passed a critical turning point
2024-09-06
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on september 5, the 2024 inclusion·the bund conference opened in shanghai. digital human manufacturers such as shengji intelligence, mofa technology, and tekan technology gathered on the innovator stage to discuss "human-machine relationship and new business blue ocean". at the conference, ant lingjing digital human ip luna was officially unveiled.
wu dasheng, ceo of shengji intelligence, said that 2023 is a key turning point for the development of digital humans, "from a market where digital humans cost hundreds of thousands to thousands or even hundreds of dollars this year." he said that after the threshold is lowered, a large number of applications will be spawned, such as digital human live broadcasts and digital human short videos, and combined with large models, powerful interactive capabilities will be generated. du zihang, head of aigc business at mofa technology, added that the entire market has begun to shift from the traditional engineering industry to the enterprise market.
the second topic is about the value and impact of digital people. wu dasheng of shengji intelligence said that the most obvious short-term value is to replace oral broadcasting, while the long-term value is to use it as a new interactive entrance and application form to achieve real-time dialogue with digital people in the intelligent era based on large models. zhao hui, the head of the tekan digital people business, gave a "practical effect" on the spot. taking the electric toothbrush brand of a certain group in the live broadcast field as an example, it comprehensively uses digital people, real people and other forms to do live broadcasts to maximize the use of traffic. compared with the pure real-person model, the overall product has doubled with the same traffic, and ultimately reflects huge commercial value in terms of roi improvement.
finally, everyone imagined the development direction of digital humans in the next ten years. zhao hui from tekan technology said that with the development of technology, the improvement of real-time response capabilities, more accurate matching of emotions and body movements, and the continuous accumulation of knowledge bases in each industry, digital humans that will subvert the industry will appear in all walks of life.
shen yuanru, from the investment and corporate development department of ant group, said that digital humans have solved many pain points in 2b enterprise service scenarios. in the next ten years, there will be good software and hardware products for 2c content entertainment consumption, physical interactions, and robots that help us do things. "we also expect that the combination of multiple disciplines and fields will drive the development of digital humans."
wu yinan, technical director of ant group's ai platform technology department, believes that with the continuous development and breakthroughs in key digital human technologies, including continuing to reduce content production costs based on generative technology and significantly improving the naturalness of interaction by combining native multimodal technology, it is possible to combine some application scenarios in the future to bring about industrial model innovation and business value breakthroughs, such as character generation and user avatars in virtual space, production efficiency and scale of content generation, efficiency improvement and cost reduction of industry services, personalized companionship assistance of virtual assistants, etc.
as a new section of this year's bund conference, the creator stage showcases the technological "creativity" of the young generation through reality shows, technological experiments, dramas, ted speeches, and other forms. practitioners in the fields of tesla, digital humans, robots, and private rockets share their innovative practices. as an interesting stage, wonderful "shows" are staged one after another: an ai technology show, an "electromagnetic hammer" technology experiment, and an "internal stall" show produced by "retarded bar".
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proofread by sheng yuanyuan
