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li bin of nio: focusing on the 300,000 yuan market, the goal is to sell 40,000 vehicles per month

2024-09-06

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according to fast technology on september 6, nio released its second quarter financial report for 2024 ending june 30 yesterday: total revenue was 17.446 billion yuan, a year-on-year increase of 98.9% and a month-on-month increase of 76.1%. net loss was 5.046 billion yuan, a year-on-year decrease of 16.7% and a month-on-month decrease of 2.7%.

after the financial report was released, nio founder, chairman and ceo li bin answered questions related to nio's sales in a conference call.

li bin said,in terms of volume, nio believes there is still a chance to move up, but in general, it still needs to balance the relationship between volume and gross profit.therefore, we hope to achieve quantitative growth while gradually increasing gross profit, but we do not expect a particularly large leap.

li bin believes that in the long run, the nio brand should still focus on the rmb 300,000 market segment. he believes that with the release of new products and product updates, it is a reasonable goal for nio to achieve 30,000 to 40,000 bevs (pure electric vehicles) per month in the chinese market.

from the perspective of business planning, nio's monthly sales of 40,000 vehicles and a gross profit margin of 25% are our long-term business goals."li bin said.

li bin added: the market scale of ledao is larger, with a total potential market of more than 8 million vehicles. our charging and swapping network is very competitive. from the perspective of sales, ledao's opportunities and sales ceiling are definitely much higher.

of course, from the perspective of gross profit margin, we also believe that it should have a reasonable gross profit target of more than 15%. this is our medium- and long-term business plan.