the anchor world is at loggerheads again? simba and xiao yangge's love and hatred｜hot finance
2024-09-06
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recently, the anchor "xin youzhi simba 818" and the anchor "crazy xiao yangge" had a dispute over the price of the same brand of hairy crabs. on september 1, simba said in a live broadcast that he was reported by xiao yangge's team when he was selling hairy crabs, and accused his team of problems in quality inspection, after-sales service, and compensation attitude, saying bluntly, "which business model are you not imitating mine? you haven't grown all the hair yet."
in the early morning of september 2, lu wenqing, co-founder of three sheep, responded in the live broadcast room: "it's too bullying. we really don't make trouble and do our own platform business, but we can't do traffic without bottom line like this. there are too many ways to know what you are doing." later, simba broke the news again that lu wenqing was arrested and sentenced for "brushing orders", and also hinted that lu wenqing and xiao yangge teamed up to send a girl to prison. netizens speculated that it might be referring to the female anchor momo who had not updated her account for 9 months. at this point, the conflict between the two sides further escalated.
simba: "the product was reported by xiao yang because it was too cheap"
looking back at the incident, during the live broadcast on august 31, simba's assistant revealed that he was accused by a certain anchor because simba later sold "crab lady" hairy crabs to the other party, but put them on the shelves at a lower price, which caused controversy. simba later responded, saying that the brand informed him that the products in his live broadcast room were reported to be sold out and could not be restocked. in response to the price doubts, simba explained that he cooperated with crab lady earlier, so he could get a more favorable price.
in a live broadcast the next day, simba pointed out that xiao yangge was the person behind the report of his products, saying that he was reported for selling crabs at a low price, which made it impossible to restock. simba said that no one could match his sales mechanism and price advantage, and questioned xiao yangge's team's quality inspection, after-sales and compensation attitude, implying that the other party imitated his business model, and although he had many fans, he could not match his sales. this remark once again sparked heated discussions.
on the third day, in the early morning of september 2, lu wenqing, co-founder of three sheep, responded in the live broadcast room: "this is too bullying. we really don't want to make trouble and do business on our own platforms, but we can't have traffic without bottom line like this. there are too many ways to know what you are doing." later, lu wenqing's personal douyin account was set to a "private account" and the content he posted was no longer visible.
on september 4, the official customer service of the hairy crab brand "mrs. crab" responded to the media, saying, "the specifications of the hairy crabs in xiao yangge and simba's live broadcast rooms are different. the more expensive ones may be of better quality."
simba's ban on the sale of hairy crabs directly points to the traffic controversy of three sheep
on the evening of september 4, simba posted a post on kuaishou criticizing three sheep for using controversial traffic to promote crabs and not responding to consumer concerns. simba announced that he would ban the sale of hairy crabs and warned that if three sheep still did not improve after a week, he would initiate a compensation plan for consumers, with a maximum limit of 100 million. simba used this incident to call on the live broadcast industry to pay attention to consumer rights and emphasized that no matter what sales channel, consumers should be put first.
it is worth noting that this is not the first time that simba and xiao yangge have had a conflict. simba once mocked xiao yangge in the live broadcast room: "such a big anchor, with 100 million fans, can't even afford to compensate for a bottle of wine. the anchors are uneven. some fans don't even know their last names. they don't know that they are eating from many families. they put themselves above the iq of their fans. they dare not face up to problems and don't want to compensate."
regarding the quarrel between the two internet celebrities, xiang ligang, chairman of the zhongguancun information consumption alliance, said that the live broadcast room of "crazy little brother yang" has many historical problems, from lymphatic trough meat to preserved vegetable braised pork, fake maotai, three-no hair dryers and paper kitchen knives, which have been exposed many times by cctv's "3.15" gala and evaluation columns, and the three sheep network has not responded or compensated so far. on the other hand, simba was also involved in the "fake bird's nest" storm, and he has been widely known for it after experiencing online violence. although he stated that he would "pay three times the price for fakes", he also questioned his ability to compensate and his integrity, believing that it is difficult for him to track the purchase records of each consumer, and his own history of selling fakes also damaged his credibility.
"the live streaming e-commerce industry is currently at a critical stage of development. faced with problems and challenges within the industry, we should keep a clear head and firm belief, and start from multiple aspects such as improving the professional awareness of anchors, optimizing the platform ecology, and strengthening industry self-discipline, so as to jointly contribute to the healthy development of the live streaming e-commerce industry. at the same time, we also look forward to the government and all sectors of society to pay more attention and support to jointly promote the prosperity and development of this emerging industry." zhu yongxiang, professor at zhejiang media college, believes.
host｜reporter pan liang intern peng xiyuan
source: yangcheng evening news, yangcheng news, red star news, the paper, etc.
