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driven by the dual trends of consumption upgrading and younger consumers, the braised food market is welcoming unprecedented development opportunities. according to the latest data, the scale of china's leisure braised food market will exceed 400 billion yuan in 2023, of which the scale of the braised snack market is close to 200 billion yuan. the rise of young consumers, especially generation z, has made spicy food a new dietary trend. against this background, juewei foods, with its keen market insight and forward-looking strategic layout, has officially opened a new chapter focusing on the fan economy, aiming to further expand the braised food industry through this emerging force.

juewei foods has made several eye-catching moves in its brand strategy upgrade activities this year. among them, the most eye-catching is the signing of the popular idol fan chengcheng as the world's first brand spokesperson. this decision originated from a clever online interaction - in a popular rap variety show, fan chengcheng's line "your neck is my juewei" unexpectedly became popular, which quickly triggered heated discussions and appeals from fans. juewei foods responded quickly and turned this online hot spot into an opportunity for brand upgrade. it not only signed fan chengcheng, but also launched a series of creative marketing activities around his image, successfully attracting the attention and participation of a large number of young consumers.

in addition, juewei foods has also achieved precision marketing and personalized services by building an omni-channel digital marketing system that integrates online and offline channels. online, it uses big data and artificial intelligence technology to accurately identify consumer needs and push customized product information; offline, it provides consumers with a fresher, more convenient and more interesting shopping experience through the renewal and upgrade of more than 16,000 stores across the country. this series of measures not only enhances juewei foods' brand image, but also greatly promotes the expansion of its market share.

looking ahead, juewei foods will continue to use the fan economy as an engine, constantly innovate marketing models, and deepen the emotional connection with young consumers. by providing more personalized and diversified products and services, juewei foods is expected to continue to lead the marinated food industry and create a more glorious chapter.