business quick review | "breaking down barriers, building and co-prospering together" is the next chapter of china's internet | cover everyday
2024-09-05
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cover news reporter meng mei
on september 4, taobao and tmall issued an announcement, saying that in order to improve the consumer shopping experience, taobao plans to add wechat payment capabilities and adjust the platform rules after the end of this opinion collection. it is reported that this adjustment will cover all taobao and tmall merchants. in response, taobao and tmall said that taobao and tmall have always adhered to the concept of open cooperation, actively explored interoperability and cooperation with various platforms, and continuously improved the consumer shopping experience, making consumers' shopping more convenient, enjoyable and efficient.
soon after, wechat and alipay released statements one after another. although the wording was slightly different, the message they conveyed was only one: openness creates a greater future.
the reporter learned from taobao’s internal sources that taobao is very actively promoting the project of connecting wechat pay to taobao, because this move has great significance for alibaba both from a business and strategic level.
according to a set of public data in 2020, wechat pay is the first choice in counties as high as 83%, and in towns and rural areas as high as 78%, both higher than the 76% of urban users. and it is precisely this type of user that taobao currently "just needs".
for taobao, the sinking market has always been its "pain point". however, for well-known reasons, alipay must be used to shop on taobao or tmall. for users who have not downloaded alipay, even if they really want to order from taobao, they have to give up because they have no means of payment. however, if wechat pay can directly enter taobao for transactions, it will be a good thing for both users and merchants. it will not only help improve transaction conversion and increase user usage frequency, but also greatly enhance taobao stickiness for non-alipay users.
according to 36kr's estimates, if taobao cooperates with tencent to launch wechat pay this year, taobao's daily new dau is expected to be in the millions, "the main groups are elderly users over 55 years old and young users between 18 and 26 years old."
for alipay, a steadfast partner of taobao, the essence of wechat pay’s integration into taobao is to add another payment tool to the existing ones. in fact, the impact on alipay will not be that great. after all, for users of alipay, habits are not easy to break.
a long time ago, there was a saying: "the world is flat." the internet is also flat. the ice-breaking between taobao and wechat pay not only indicates that the next step of opening up and interconnection in the internet field will be accelerated, but also promotes the rapid and healthy development of the digital economy. taobao has joined hands with wechat pay, so is it still far away for jd.com to join hands with alipay? in september 2024, alibaba and tencent started the ice-breaking journey for chinese internet companies to build and connect together. therefore, we also firmly believe that "breaking down barriers, building and prospering together" is the next step in the healthy and orderly development of china's internet!
