"moyuyunjian" was nominated for the asian content awards, and huanyu films' high-quality content gained both popularity and reputation
2024-09-05
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the long-tail value of "mo yu yun jian" continues to be nominated for the asian content awards
as a high-quality work produced by huanyu's film and television content ecosystem, "mo yu yun jian" has won the love of the audience with its gripping plot since its launch, and quickly topped the major data charts. recently, "mo yu yun jian" was nominated for the asian content awards and won the weibo 2024 most influential tv series official weibo. at the same time, it ranked first in the total number of online drama feature film views in the lighthouse professional edition with 3.253 billion views, leading the second and third places by more than 70%. the gap leading is not only the audience's affirmation of the quality of "mo yu yun jian", but also a strong proof of its market share and influence.
"mo yu yun jian" not only dominates the domestic drama market, but also shines in the overseas market. with the profound cultural heritage accumulated by huanyu film and television over the years and the forward-looking and accurate capture of huanyu's content layout, "mo yu yun jian" has triggered a craze for dramas among audiences around the world as soon as it was launched. the long-tail value created by the hit "mo yu yun jian" continues to emerge. the leading actors wu jinyan and wang xing have successively announced cooperation with brands such as helena rubinstein and estee lauder after the yue opera was broadcast, and they have received many film offers.
firmly establish the "film and television + intangible cultural heritage" strategic talent ecosystem to safeguard high-quality content
huanyu films is gradually creating a unique industrial talent ecological chain. as a high-quality content created by huanyu, "mo yu yun jian" uses industrial talents cultivated by huanyu from the main creators, starring actors to production and publicity. huanyu boldly uses new director and screenwriter ma shishi to build an internal director echelon through a unique director training mechanism. at the same time, it insists on cultivating young forces and providing opportunities for new actors, and is committed to breaking the industry phenomenon of "no experience, no opportunities, no works". young actors wang xingyue and liang yongqi play important roles in "mo yu yun jian" and have received good market feedback with their acting skills. the popularity of "mo yu yun jian" once again proves the forward-looking nature of huanyu's talent training strategy.
in the current noisy and chaotic market environment, huanyu film and television has always adhered to its original cultural aspirations. by digging deep into the rich deposits of traditional culture, it has created a series of film and television works with high-quality cultural heritage in the form of "film and television + intangible cultural heritage". for example, "the sideburns are not begonia red" highlights the charm of national quintessence and promotes peking opera culture; "yulouchun" closely combines intangible cultural heritage elements such as opera and shadow puppets with the emotional stories of the characters, showing the profound heritage of chinese culture. these works have not only achieved success in the domestic market, but also won wide attention and recognition in the international market, effectively promoting chinese traditional culture and contributing to the global dissemination of chinese culture.
