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text | mu ran

editor | sanyuan

i have never been so eagerly looking forward to a good animated film as i am to this year's mid-autumn festival.

because i don’t want to watch any of the 7 movies scheduled.

it's either the old-fashioned stories of family, love, and friendship, or awkward comedies that think they can make the audience laugh. there are also some works that have none of these, and the actors chosen have almost no box office appeal.

it is no exaggeration to say that after watching the trailers of seven mid-autumn festival movies, i would like to say that none of them is promising and the box office may hit a new low.

therefore, audiences who are looking forward to the mid-autumn festival can wait and see whether there are any good-looking cartoons in this year's mid-autumn festival.

so, what kind of works can make people have no desire at all?

the first part,wild child》

wang junkaithe movie he starred in was originally scheduled to be released during the summer vacation, but was changed to the mid-autumn festival.

it’s not that the schedule is not right, but that it is simply not competitive.

the film is based on the true story of homeless brothers and focuses on the group of children in social difficulties. it can have a certain positive impact and bring more positive energy to the audience.

but that’s the only advantage.

wang junkai's box office appeal has almost no effect on the big screen. among other actors, the most familiar ones are deng jiajia and pan binlong. they have decent acting skills, but they can't carry the box office.

in recent years, wang junkai's acting skills have not improved much, and he is still not up to the mark to take on leading roles.

this means that "wild child" can only be regarded as a low-budget production at best, a movie that plays on emotions. let alone getting high box office, it will be very difficult to maintain its reputation.

part two:don't say anything indecent》

the only foreign film during the mid-autumn festival is "don't say nothing", a relatively rare horror-thriller type of film in theaters.

although the ability to introduce such films indicates that the standards for domestically released films are gradually being relaxed, it remains unknown whether the original version can be presented to the audience without any cuts.

the currently popular "alien" has performed well at the box office, but it has also been controversial because of its large scale. facts have proved that even if the scale is relaxed, the audience's acceptance is limited.

for foreign films like "don't tell", the actors are too unfamiliar to everyone, so if they want to stand out, they have to rely on quality.

but even so, the box office will not be too high, after all, the audience for thriller and horror themes is very limited.

part three:the determination to leave》

a work that was criticized by the audience and had to change its name before it was even released, it is conceivable that it probably caused controversy because it failed to capture the core of the character.

the film is adapted from the true story of a 50-year-old aunt's self-driving tour. it tells the story of a woman in a chinese family who has countless dreams but has always lived for others. it was not until she was over 50 that she did not want to miss it again and decided to start a different life.

the story is a good one, the characters are also very colorful, and the actors chosen are movie kings and queens such as yongmei and jiang wu.

however, the subject of female awakening is not popular at present, and the early plot in the trailer is relatively depressing, which makes people feel very upset. during the mid-autumn festival, a time for family happiness, there is really no need for the audience to make themselves unhappy.

judging from previous film and television works, if this type of subject matter is made into a movie, the actors may win awards, but it is destined not to get high box office. after all, the actor's ability is not proportional to the box office revenue.

part 4: "wish you happiness"

judging from the story setting and trailer of "wish you happiness", it feels like it is teaching the audience how to do things.

it tells the story of a couple who, as a lawyer and a doctor, were involved in a case involving the ownership of an embryo of an elderly person who had lost his only child during the cool-off period of divorce.

in this process, the two gradually gained a new understanding of their marriage and family.

this type of film often approaches the issue from the perspectives of love and family, bringing the actual situation of many families in real life to the screen.

it is undeniable that such works can easily resonate with everyone, but it is too idealistic to want to make the audience have a new understanding of their marriage and family through such a story of divorce and family disputes.

to the extent that this type of film seems to use suffering and warmth to whitewash the actual problems encountered in a relationship, and it has a strong didactic tone.

the cast of this film is considered to be the strongest in the entire mid-autumn festival period, with xiao yang and song jia as the leading actors, and ni dahong, wu yue, wu yufang and other actors supporting the cast.

but again, acting skills are not the determining factor in the final box office.

the fifth part,avenge the previous shame》

i haven't even seen what the movie is about yet, but i'm already hooked just by the cast.

qiao shanthe male lead, liu yitie plays the second male lead, and the third male lead is bao beier, a professional in bad movies. in order to attract attention, he also invitedmarycameos, among other things, are cast in a bunch of comedians.

i wonder if you guys smell a hint of a bad movie?

from the perspective of the story setting, "revenge" is permeated with a car accident that happened 15 years ago. the male protagonist played by qiao shan avenges his disabled brother and discovers a gang in the process.

it's very much like the comedy movies on the online movie market, and it's a comedy gag pieced together by various coincidences, which makes people feel boring just thinking about it.

even with ma li's help, as we all know,shen teng, ma li’s box office appeal is quite limited. not only can she not save the movie, she may also suffer a major setback.

the sixth part,big scene》

this comedy movie is even more outrageous. audiences who have not watched the variety show "annual comedy competition" may not recognize them.

it is undeniable that these actors who specialize in comedy all have good acting skills, but the primary factor that determines the box office on the big screen is audience appeal and popularity.

if shen teng, wu jing, huang bo, ma li, zhang yi, wang baoqiang and others who are at the top of the chinese movie box office rankings were put together to star in a movie, even if it was a bad movie, the audience would be willing to pay for it.

but if it is a group of strangers like "big scene", i'm sure many viewers would not be willing to pay for it!

the movie may not be a bad one, but with such casting, without a top star to support it, it is indeed easy for it to become cannon fodder.

part seven:all suspects》

the popularity of suspense themes can indeed attract a lot of audiences, but "all suspects" still failed due to its cast.

xiao shenyang, who started out as a comedian, may have no problem with his acting skills when he starred in a suspense drama, but he is definitely not as attractive as he was in a comedy.

qin hailu's acting skills are impeccable and she can get by on the small screen, but she seems to have no appeal on the big screen.

in addition, this work is adapted from the novel of the same name by seiichiro oyama, and the original work only received a score of 6.5. according to the audience's evaluation, it is a relatively mediocre work.

it is conceivable that without a good script as a foundation, the story's watchability would not change much after the film adaptation.

all i can say is that this year's mid-autumn festival movies may really go back to ten years ago and set a new box office low.

so, are there any movies you want to watch among these 7 movies?