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on september 5, the 33rd china jeanswest cup casual wear design competition came to a successful conclusion at the beijing china international fashion week. since its launch in march, the competition has attracted thousands of young designers from all over the country to participate. from graphic manuscripts to sewing garments, every stitch and thread witnessed their growth and transformation. the novel and diverse circle culture depicts the definition and pursuit of fashion by young people. after the professional scoring of the jury and the active voting of netizens, the gold, silver, bronze, excellent and online popularity awards were finally born!

youth is so “cool” and i “really” understand young people!

coinciding with the olympic year, the competition revolves around youth and sports. the pilot film invited douyin parkour sports expert tu fenghao to perform, interpreting the passionate and passionate attitude of young people with parkour. the lights on the scene focused on the stage, and the dancers hidden in the audience rushed to the show stage after an improvisation, echoing the theme of the competition "play for real". following the guidance of the dance, the big screen immediately played the interactive video recorded by wang yibo, the global spokesperson of the jeanswest casual wear brand, for the finals, kicking off this exciting duel of new generation diversified fashion.

off the field, jeanswest also "played" new tricks! its style brands jeanswest club, jeanswest z+, jeanswest outdoor, jeanswest life, and j·kids set up check-in interactive areas, attracting many fashion experts to check in and take photos. the distinctive styles of multiple sub-brands, including trendy, outdoor, gender-neutral, street fashion and casual children's wear, demonstrate jeanswest's cutting-edge positioning and layout of "multi-platform, multi-brand, multi-category".

really, really exciting! jeanswest brand show is staged simultaneously

in addition to the finals, the jeanswest show is another highlight. at the scene, the jeanswest 2024 autumn and winter adult clothing series and children's clothing series brand show was officially released. the 2024 autumn and winter image blockbuster performed by wang yibo was made public for the first time, which set off a climax of the show! the show combined ice screen projection technology with stage light and shadow art, visually adding a sense of technology and space, allowing the audience to immerse themselves in a fashion feast. this season, jeanswest continues its usual casual and trendy style, showing trendy elements and relaxed texture in the details, such as textured wavy quilting technology, strong visual color matching design, and fashionable embellishment of contrasting drawstrings. at the same time, in order to meet the comfort and warmth needs of autumn and winter, warm materials such as imitation lambskin, lining fleece, and quilting are added to inject trendy and practical genes into this season's series. regardless of gender, publicity or low-key, it can always become a classic choice that is loved, practical and versatile in daily life. and this is exactly the return to the true nature of jeanswest: "pursue the true self, wear the true self".

the brand's children's clothing series is presented in a colorful and childlike form, with the popular ip moomin (©moomin character™, rights & brands asia ltd.) making a surprise appearance, working with cute kids to interpret innocent, playful and cute autumn and winter styles, creating an adventure journey in moomin valley. the series of clothing reflects jeanswest's innovative ability, and also fully demonstrates the brand's understanding and grasp of the children's clothing market trends.

it is reported that this year's jeanswest cup and douyin mall super brand day have created a major industry marketing event. the same product launched by wang yibo in this brand show has been simultaneously launched on douyin mall.

jeanswest brand's rejuvenation is accelerating, and casual wear is beginning to improve in quality

the surprise presentation of the brand show shows jeanswest's reshaping and thinking of casual wear. as the new generation of young people gradually gain the right to speak on trends, chinese fashion is bursting with the style of "diversity, confidence, and authenticity", which also promotes the transformation of jeanswest brand to younger people. in recent years, jeanswest has "accelerated" the brand's rejuvenation with the help of the development layout of "multi-platform, multi-brand, and multi-category". while forging brand power, it has also continuously broken through itself and developed towards "newness" and "quality". just like the theme of this jeanswest cup, jeanswest builds its brand with the spirit of "playing for real". it is foreseeable that jeanswest, which "peaked at its debut" that year, is using its strength to create its "his prime year".

(attached is the list of winners)

winners of the 33rd china jeanswest cup casual wear design competition final
awards	title of work	name	affiliated institutions/institutions
gold award	《NEW WAVE》	ran chenyang	shanghai seeker brand management co., ltd. (guangzhou branch)
silver	unknown plan	jing sijia	xi'an academy of fine arts
bronze	《H-N-N-T FUSION》	huang minghao, fan chao	realistic clothing design studio
excellence award	《AUTHENTIC》	mao xinyu	jiangxi institute of fashion technology
	"ambition. fearlessness"	du zihong, wang weikai	guangdong baiyun university
internet popularity award	city ranger	min libo	harbin xike clothing design studio
	unknown plan	jing sijia	xi'an academy of fine arts