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chinese valentine's day is a romantic and poetic festival in traditional chinese culture, and it is also an important moment for major brands to establish emotional connections with users. in this competition of the sweet economy, how can underwear brands spend a different chinese valentine's day with users and let love go viral?

as a leading brand in china's underwear industry, maniform has dominated social media with a "daily love" newsletter. from july 26 to august 10, daily surprises were launched online to create a sense of freshness for users and lead a new dialogue about the emotional connection between brands and female consumers.

breaking away from the narrative framework of traditional love, manifen tells the new meaning of the chinese valentine's day from a new perspective, and specially launches the second season of the art cross-border joint ip series [starry eyes of love] - "love daily", and joins hands with brand ambassador zhu zhu to use the ingenuity hidden in product design - "7 starry eyes of love codes" as a unique touchpoint, and initiates a deep interaction with users to discuss intimate relationships. manifen's "starry eyes of love" implies the wisdom of modern women in their daily intimate relationships to be good at perceiving and capturing love, breaking the one-way definition and expression of "love" in chinese valentine's day marketing, and encouraging women to discover the subtle moments of love in life, see themselves, and see love. the brand cleverly uses the advantages of the brand's online and offline channel linkage to allow celebrities, users, fans, and kols to participate in co-creation, and together with the brand, complete a love sharing and experience scene building.

manifen art ip sets off a sweet check-in craze for "starry eyes of love"

since the manifen [starry eyes of love] ip series cooperated with brazilian artists in 2022, it has continued to innovate and enrich the connotation of love, attracting many young users. on chinese valentine's day in 2024, manifen distributed 10,000 "love daily" gifts full of surprises across the country, giving users romantic surprises and setting off a sweet check-in craze of "reporting for love" on social media.

zhu zhu passionately interprets 7 secret codes to assist love

manifen and brand ambassador zhu zhu co-created "love daily" to assist love. using seven clever ideas hidden in product design, they sent out seven starry-eyed signals to users, encouraging every woman to actively explore and express her own emotional world, and to see and understand love from different perspectives.

in the emotional context of manifen's [starry eyes of love] artistic ip, love is hidden in eyes that are good at discovering and in daily intimacy. love requires mutual understanding and tolerance, nourishment with sincerity, and support with actions. manifen uses imaginative products to provide users with real love support, and as a companion, helps users better enter intimate relationships and find a way of love that suits them. the unique attribute of manifen brand underwear as an "intimate gift" has once again deepened in the hearts of users.

"love daily" stairway flash pop-up innovative festival experience

starting from august 7, manifen's "love daily" will have a limited-time flash sale on the stairs, sweetly landing on chongqing's landmark - longfor times paradise walk. a huge "love daily" will be created on site, with star-eyed secret signposts as a guide, inviting every passerby to bravely take the first step, towards love, towards themselves, and feel the beauty and power of love.

on the background of the giant screen of the city of "love daily", manifen also completed a two-way run with fans and users. manifen broke through the boundaries of love expression, combining the interaction of love with dating scenes in a fresh way, and truly played with users through rich experience touchpoints, feeling love, recording love, and sharing love, allowing users to become co-creators of manifen's chinese valentine's day story.

founded in 1996, the maniform brand has never stopped innovating and breaking through. it has always maintained exploration and vitality from products to marketing, deeply excavating and responding to the physical and mental needs of current consumers, and accompanying and supporting more female users on their physical and mental growth journey.

manifen has been understanding your craftsmanship for nearly 30 years, and it is also the road of companionship of "love". love is a proposition that manifen has been continuously discussing with its users. manifen continuously innovates the rich connotation of "love" in the design of intimate clothing, accompanying users on every seemingly insignificant day. this chinese valentine's day, manifen's [starry eyes of love] artistic ip series integrates women's and men's home clothes and underwear categories, and uses product design stories that are truly close to users' lives to make romance concrete and create unique consumer memories for users. at the same time, it also maximizes the sense of ritual, which is both pleasing to the eyes and nourishing to the heart, making it easier for users to have the emotional identification of "the brand understands me".