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recently, baic bluepark (600733) announced that in order to meet the business development needs of its subsidiary baic new energy and optimize the capital structure, the company's shareholder beijing auto plans to increase capital in its subsidiary baic new energy by 2 billion yuan. regarding this capital increase, baic bluepark announced that this move will help enhance the company's competitiveness and is in the interests of all shareholders.

it is worth noting that on the night of the announcement, baic blue valley also disclosed another important information, that is, its subsidiary baic new energy plans to increase capital and expand shares by introducing strategic investors through public listing on the beijing equity exchange. the capital increase price shall not be lower than the registered evaluation results, and the amount of capital increase shall not exceed 10 billion yuan. after the capital increase is successfully implemented, baic blue valley will still be the controlling shareholder of baic new energy. if the above two capital increase plans are successfully implemented, baic new energy will receive 12 billion yuan in capital injection.

while most automakers are struggling to cope with the "price war" and repeatedly adjusting their strategies, the capital injection from baic bluepark has undoubtedly given baic new energy a reassurance for its long-term development. at the same time, baic new energy's initiative to increase capital and expand shares has once again confirmed the company's strong financing capabilities, which is precisely the "vote of confidence" cast by the capital market.

the core reason why baic new energy has attracted the simultaneous support of the group and the market is the accelerated transformation of the polar fox brand in recent years. especially this year, after the previous accumulation, the polar fox brand has gradually become the main brand in the new energy vehicle market, and product sales have continued to increase. public data shows that in july, the polar fox brand under baic new energy achieved another success, with sales climbing to 8,017 units, a year-on-year increase of 329%. sales exceeded 8,000 units for two consecutive months, and in august, sales exceeded 10,000 units, helping baic new energy's overall sales to continue to exceed 10,000. from january to july this year, baic new energy's cumulative sales were 38,992 vehicles, of which polar fox made a significant contribution.

with the market becoming more and more competitive, why can the polar fox brand go against the trend? this is a question of particular concern in the industry. first of all, from a system perspective, baic new energy, which is behind the polar fox brand, is a pioneer in this field. whether it is the three-electric technology or the layout of the charging and swapping system, it is very complete and solid. this has provided strong support for the subsequent acceleration of the polar fox brand. on this basis, the polar fox magna factory of baic blue valley has upgraded its manufacturing technology to ensure the lean and efficient production process. the profound technical heritage and advanced manufacturing technology have brought users reliable and superior quality products.

since the beginning of this year, baic arcfox has stepped up its efforts to launch new cars, and has successively launched the arcfox alpha t5, arcfox alpha s5, alpha s pre-release pro and arcfox koala s, etc. almost every model has received good reviews in the market segment. in addition to the transformation of products, the marketing concept of the arcfox brand is also transforming, which is one of the key factors for baic new energy to be supported by capital. when many people mention marketing, they will consciously think of advertising, exposure, etc. in the first half of this year, arcfox brought many phenomenal marketing activities to the public, especially the cooperation with "traveling with hui", which successfully opened the traffic code of "car + cultural tourism". the arcfox brand is working hard on marketing, but in essence it is not on creating an atmosphere, but solidly on the "sales" level.

it is reported that while most auto brands are rapidly reducing their sales outlets, the polar fox brand is still insisting on improving its channel layout, especially in those blank cities that have not been developed in the early stage. it has greatly accelerated the construction of the channel network and become a true partner with local dealers. with the growth of the dealer network, polar fox's channel stability and sustainable development capabilities are getting stronger and stronger, and the influence on the brand has also formed a positive feedback. it can be seen that even in the white-hot market period, the polar fox brand still adheres to the concept of sustainable development and considers users everywhere. and this long-term value strategy is exactly what capital pays attention to and recognizes. at the recent state council executive meeting, it was specifically mentioned that patient capital should be cultivated and strengthened to provide stable long-term investment for the capital market and technological innovation.

focusing on projects and investment activities with long-term returns instead of pursuing short-term gains often means that investors have to bear higher risks and pressures to avoid short-term market disturbances. in this process, those targets that also adhere to long-termism are often more popular and will become seed players that investors are willing to cultivate.

in this regard, guohai securities analyzed that in 2024, the polar fox brand will usher in a big year for products, with positive expectations, and the brand label is gradually becoming clearer, and future development is optimistic. recently, many institutions have proactively raised their future revenue expectations for baic bluepark, further verifying that the polar fox brand has entered an upward channel.