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not long ago, bentley motors released the fourth-generation continental gt speed, which also means that all its models have entered the hybrid era. at this chengdu auto show, we directly communicated with mr. andre ricci, executive general manager of bentley motors in mainland china, hong kong and macau, and answered questions about bentley motors' investment in the chinese market and the electrification process. through this article, let's learn more about it.

1. the current market environment in china is very severe. we can also see from bentley motors’ financial report that revenue and profits have shown a certain decline. do you have any specific measures for the chinese market?

an ruike:i think the current sales decline is a natural correction of the market. in the current economic environment, it is inevitable that the business will be affected by the economic cycle. although the overall market has declined significantly, we are still very satisfied with bentley's current performance in the chinese market. in view of this, we have not made too many strategic adjustments for the chinese market, and we are still focused on listening to the voices of chinese customers and meeting the specific needs of the market. we will arrange production according to market demand and will not produce too many products in advance to put them into the market, so as to ensure the uniqueness, exclusivity and brand value of bentley cars. even though the current economic cycle is facing challenges, we still emphasize the core values ​​of bentley cars: brand and design. we will continue to optimize the body lines and other design details through careful selection of materials and application of new technologies to maintain the uniqueness of bentley cars. in addition, we will continue to improve the digital level of bentley models. all 2025 bentley models will be equipped with the new my bentley app studio function.

with this function, customers can download and install many vehicle and third-party applications directly to the in-vehicle infotainment system for the first time, especially those suitable for china's digital ecosystem. the music, video, game, navigation, parking and charging applications commonly used by chinese customers can be seamlessly integrated into the infotainment system, and the in-vehicle central control screen, driver's seat display and head-up display can all achieve seamless connection with the applications.

this function will greatly improve the convenience of driving. for example, the address received through wechat can be directly transmitted to the in-car navigation system to achieve seamless connection.

in the future, we will continue to develop based on market feedback and customer voice to cover more applications.

2. what is the current feedback on the new continental gt speed ​​in the chinese market? what is the customer profile? what are the brand's expectations for its performance in the chinese market?

an ruike:when creating the new continental gt speedmaster, we always paid attention to and considered the needs of bentley's core customer groups.

first of all, we will emphasize the driving experience and actual control experience of this new car. the overall bentley customer group in china tends to be younger, so we will also incorporate more modern elements into the design. another notable feature of the customer group is the increase in the proportion of female car owners, so we also need to fully meet the needs of female customers when designing new cars. we believe that the new continental gt ultimate edition can fully achieve these two goals, so we are very optimistic about its market performance.

during the launch period, we held 7 customer communication meetings and received very positive customer feedback. we have started to accept orders for the new car. it is worth mentioning that these were achieved when customers only experienced the static display of the car. i believe that with the dynamic test drive activities in china, everyone can truly experience the dynamic control of the new car, and the positive feedback will increase further.

you mentioned customer portraits. i think bentley customers are very concerned about the aesthetic design and driving pleasure of their cars. they enjoy the interaction between people and cars and the dynamic driving control experience. therefore, our transition to autonomous driving will be relatively slow. we will pay more attention to maintaining this driving experience and highlight this in product design.

3. the launch of the new continental gt speed ​​also means that bentley has taken an important step towards electrification. what is the follow-up progress and plan for bentley's pure electric models?

an ruike:bentley motors has always followed the "beyond100" business strategy and steadily advanced the electrification process.

a very important milestone recently is the recent china debut of the new continental gt speed ​​and the new continental gt convertible, which means that we have achieved the option of providing plug-in hybrid versions on all bentley models.

the next milestone will be the planned launch of the first bentley pure electric model in 2026.