in the 18th round, the chinese national football team will play against japan away. it is a bit difficult for fans to watch the "free live broadcast"
2024-09-05
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
at 18:35 beijing time on september 5, the chinese national football team will play away against japan in the first round of the 2026 world cup asian qualifiers. this highly anticipated event is likely to have a situation where fans who want to watch the game live on regular channels can only pay. at present, except for iqiyi's announcement of live broadcasting of this game, cctv and migu, the two major platforms, have "no movement".
as early as august 28, iqiyi sports released a message on its official weibo account: "the much-anticipated first match of the chinese national football team against japan, iqiyi sports will exclusively broadcast it through all media, and witness the new journey of the chinese team to the world cup with the majority of chinese fans!" the phrase "exclusive broadcast through all media" was noticed by some fans at the time. cctv will not broadcast it? migu will not broadcast it either? such questions did not seem to cause much waves at the time, but when the game was about to start, fans seemed to begin to "feel" that "something was wrong". free tv platforms such as cctv did not seem to have plans to broadcast this game. migu sports, another major platform that holds a lot of core event resources, also "avoided" this round of the top 18.
at around 23:20 on the evening of september 4th, beijing time, iqiyi sports released another message on weibo, which was "afg's statement on rights of the 2026 world cup asian qualifiers round of 18", emphasizing that as of the time of publishing this message, iqiyi has the exclusive full media rights for this round of the round of 18 in mainland china. in this round of the round of 18, domestic fans who want to watch the match between the chinese national football team and the japanese team through regular channels may only be able to watch it on iqiyi's related platforms. but i wonder if there will be a big reversal when the game is broadcasted.
it was the early morning of september 5, the day of the match. when the reporter checked the latest program list of cctv-5, the program broadcast during the chinese national football team's match would be the 5th and 6th place final of the paris paralympic blind football match between china and morocco.
looking at the program list of migu sports, the games being broadcast live at the same time include the super league and nbl of basketball. there is no world cup qualifier between the chinese national football team and japan.
open iqiyi sports and start "booking" for this game. however, it is still unknown whether it requires "payment".
the "new love sports" account on the douyin platform (belonging to iqiyi) has already made a "paid live broadcast reservation" for this game, with 99 "douyin coins" per game, which is approximately equivalent to rmb 9.9.
although there is currently no payment window on the iqiyi sports app, there are signs that if iqiyi is the only broadcaster, fans will most likely not be able to watch the "free live broadcast" of this game.
it is reported that as the exclusive copyright owner in mainland china, iqiyi has had discussions with cctv, migu and other platforms about copyright distribution, but the final disagreement was still about the copyright price. simply put, iqiyi won the exclusive all-media copyright of this round of the top 18 at a high price, but the distribution price was beyond the acceptable range of cctv and migu. in the end, only iqiyi was able to broadcast this round. and the subsequent rounds of the top 18 may see a new turn for the better due to various reasons.
as of press time (morning of september 5), the above situation has not changed. ziniu news will continue to pay attention to the follow-up.
yangtze evening news/ziniu news reporter zhang chenyan and zhang hao
proofread by xu heng
