chengdu auto show observation | domestic brands become the focus, promoting auto consumption to welcome the "golden september and silver october"
2024-09-04
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the chengdu auto show, regarded as a "weather vane and barometer" of the development of the central and western automobile markets, is being held. it is not only a stage for automakers to showcase their products and technologies, but also a "battlefield" for them to compete for sales. nearly 130 chinese and foreign automakers have made their debut, exhibiting more than 1,600 vehicles.
it is worth mentioning that independent brands such as byd, great wall motors, hongmeng intelligent driving, and chery automobile have become the highlights of the auto show, and joint venture brands such as bmw, ford, and volkswagen are also using their products to maintain their market share.
domestic brands maintain their position in new energy
at this year's chengdu auto show, byd exhibited in a dedicated pavilion for the first time, bringing all its brands to the show. great wall motors, chery automobile and others also set up booths covering half of the pavilion with multiple brands under their umbrella.
byd pavilion. photo by wang linlin, a reporter from beijing news shell finance
byd dynasty network officially released a new model ip xia, which is positioned as a medium-to-large mpv. it is built on byd's new generation plug-in hybrid vehicle platform, with an estimated price of 300,000 yuan and will be launched this year. lu tian, general manager of byd dynasty network sales division, introduced that byd dynasty series has achieved comprehensive coverage of almost all market segments, and the mpv flagship model xia will further enrich the product line and play an important role in the mpv market.
chery brought 35 models from four major automobile brands, including chery automobile, xingtu automobile, jietu automobile and icar, to the market. the new tiggo 8 plus and xingtu yaoguang c-dm electric four-wheel drive models were launched or unveiled. huang zhaogen, assistant to the general manager of chery automobile co., ltd. and general manager of xingtu marketing center, said that xingtu will focus on "rolling up" technology in the future. the new wei brand blue mountain under great wall motors was unveiled, the hongqi hs7 phev was officially launched, and hongmeng zhixing brought all huawei smart driving models to the market.
while domestic brands are increasing their investment, joint venture brands are also accelerating their counterattack. at this year's chengdu auto show, the new bmw m5 made its chinese debut, and the new bmw x3 made its global debut. bmw said that by the end of this year, it will offer 23 m high-performance cars in the chinese market, covering almost all market segments.
in addition, the new mercedes-amg eqe534 matic+ pure electric suv, the first suv model in the mercedes-amg series developed based on a pure electric platform, was officially launched; faw audi's new audi q7, new audi q8 and new audi sq7 models were unveiled; the new smart elf #5 jungle realm first edition made its debut in china; the "golden label volkswagen" id. participated in the exhibition for the first time, and volkswagen anhui plans to add another 4 models by 2026.
mei songlin, an automotive industry analyst, believes that german automakers continue to increase their investment in china, deepen their presence in the chinese market, and accelerate their electrification layout. the development of new energy vehicles by joint venture brands in the chinese market is related to the flexibility of their local market decision-making and the speed of technology/product iteration.
many brands increase promotional efforts
unlike other a-class auto shows, the chengdu auto show has stronger sales attributes. this is also related to the market growth space in chengdu and the southwest region. bmw group greater china president and ceo gao xiang said that chengdu has a higher number of cars than first-tier cities such as beijing and shanghai, and is also a very important auto market from a city perspective.
according to the data from the ministry of public security, as of the end of june this year, the number of motor vehicles in china reached 440 million, of which chengdu continued to rank first in the country. according to the data from the china passenger car association, in the first seven months of this year, the cumulative sales of passenger cars in chengdu reached 151,000, second only to hangzhou, and the penetration rate of new energy vehicles climbed to 45.5%.
on the first day of the chengdu auto show, sales staff from local dealers of many auto brands were already on duty, looking for potential customers. sales staff of many auto brands told reporters that they could receive small gifts by scanning the code. some auto brand sales staff also held tablets to show consumers, saying that there were great discounts during the auto show.
chengdu auto show. photo by wang linlin, a reporter from beijing news shell finance
a reporter from beijing news shell finance visited the brand booth and found that consumers could get small gifts by checking in, but they also needed to leave their phone number and information such as the car model they wanted. after that, sales staff from several car brands contacted them to inquire about their intention to buy a car, saying that it was a good time to buy a car at the moment, and that there were not only big discounts during the auto show, but also trade-in subsidies and chengdu car consumption rewards.
the sales staff of lexus dealers said that the current es series has great discounts. if you buy a car with a loan, the discounts for es200 and es300h are 80,000 yuan and 100,000 yuan respectively. the sales staff of a chengdu faw-volkswagen dealer said that the tanyue can be discounted by nearly 60,000 yuan, and the discount for tansong is also nearly 50,000 yuan. the sales staff at the polar fox auto booth said that the limited-time discount is 31,888 yuan, and during the auto show, you can enjoy free insurance and other discounts; saic volkswagen's new tuyue xinrui also launched a limited-time fixed price policy.
mei songlin said that the market growth space in chengdu has laid the foundation for the transformation of consumer demand, and as the first a-level auto show in the second half of the year, it will also boost consumption in the auto market. huafu securities analyzed that the chengdu auto show is of great significance in boosting market confidence and releasing consumption momentum, and the auto market has entered the traditional "golden september and silver october" sales peak season.
wang linlin, financial reporter of beijing news shell
edited by xu yuting
proofread by liu jun
