beijing mentougou: layout of new poetic and picturesque rural scenes
2024-09-04
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
china youth daily and china youth network reporter liu shixin
there is a saying that makes the people of mentougou, beijing, most proud: tanzhe temple came first, and then beijing. today, tanzhe temple town in mentougou, which has thousands of years of ancient charm, is realizing rural revitalization by laying out new poetic and picturesque scenes. in this process, young people have the opportunity to do things and start businesses, and leisurely time is a new scene for young people to consume. such changes are also a microcosm of mentougou district's green transformation and pursuit of high-quality development.
in the early years, mentougou district relied on its resources for its livelihood. in 2008, it began its overall development transformation. after closing the coal mines, it still relied on the mountains for its livelihood, but it changed its direction and turned the green mountains and clear waters into mountains of gold and silver.
jia xiaozheng, who is in his early 40s, witnessed this process. he is from jiagou village, tanzhe temple town. his grandfather worked in the coal mines nearby. after he became an adult, jia xiaozheng went out to work in the tourism industry. two years ago, when he returned to the village, he was attracted by the beautiful mountains and rivers in his hometown. with the experience of tourism, he was particularly optimistic about developing homestays in his hometown.
in 2022, jia xiaozheng's homestay began operating, and it can accommodate 10 to 20 people at the same time. in order to let guests have more experience, he contracted the land of surrounding farmers, which can not only provide guests with picking and experience rural culture, but also increase the income of surrounding farmers.
in order to support the development of homestays, mentougou district also empowers the courtyards with the unified brand of "mentougou courtyard", providing financial support and brand promotion.
jia xiaozheng's generation has a different connotation. he is also full of expectations for the future. geographically, it only takes an hour to get there from downtown beijing, which is very suitable for young office workers to take a short break. in addition, there is the cultural advantage of the thousand-year-old tanzhe temple, and there are some farmlands around for leisure picking, which provides a rich outdoor space for the homestay.
jia xiaozheng also felt that the green development of the whole town formed an industrial chain, which pulled and guided each other. for example, not far away, there is the tan valley business district, which is also a gathering place for young people. those who stay in b&bs can go shopping in the business district, and those who go shopping in the business district can stay in b&bs.
"now we have changed the way to make money, but maybe all parties can benefit." said the young b&b owner. a set of data provided by tanzhe temple town can also prove his feelings. in the first half of this year, local b&bs received a total of 2.07 million tourists, with a turnover of more than 106 million yuan, and the business district received 900,000 tourists. the industrial development with cultural tourism as the entry point has formed a unique rural revitalization development path for tanzhe temple.
yang wuping, secretary of the party committee of tanzhe temple town, called the past practice the rural revitalization version 1.0, and is currently starting the construction of the township revitalization version 2.0 with the goal of becoming a "famous cultural and tourism town in western beijing". in addition to the homestay courtyard, the future tanzhe temple town will also build the tanwang road outdoor cycling brand corridor, create a poetry and painting innovation industry zone with the existing tan valley business district and slow flash park as the center, and create a tanzhe ancient charm cultural zone with tanzhe temple and baqidong scenic area as the center, to achieve the brand economy "growth point" featuring siddham hotel, the "vitality point" of the experience economy development of the tan valley business district, and the "small courtyard +" local economy "flash point".
the continuous upgrading of rural revitalization has outlined a poetic and picturesque artistic conception for mentougou, and has also formed a new consumption scene. tanzhe temple town will use the "slow flash park" as a magnetic pole to create a cultural and artistic exchange platform, with art, nature, and parent-child as the theme, to expand the "slow life" social space. tangu business district, which has become a gathering place for young people to check in, will regularly hold activities such as the "tangu kaishan festival", "kaoshan market", and "outdoor classical music season" to attract musicians, artists and other special groups, aiming to form a new experiential cultural and tourism landmark space that combines avant-garde art, food culture, and cross-border experience, and become a new quality consumption carrier.
development should also lead to the prosperity of the people. in the development vision, tanzhe temple will promote the "one village, one enterprise" cooperative development model to revitalize the village's collective assets, expand the regional agricultural, cultural and tourism formats based on the unique endowments of each village, and promote the integrated development of cultural tourism, agriculture, forestry, commerce, sports and education. for example, with "tanzhe houyuan" as a representative, a professional management team will be introduced to develop a rural complex, increase the function of self-driving camping, further create a forest health tourism destination, create a xishan sunset viewing platform, and expand the "agricultural, cultural and tourism + poetic slow enjoyment" experience.
jia xiaozheng's case of returning to his hometown to start a business has also created a ripple effect among his peers. more young people are interested in participating in the construction of poetic and picturesque villages, and more poetic and slow-enjoyment scenes provide young people with the opportunity to relax.
in mentougou, relying on the unique advantages of "ecology + culture + location" in the mountainous area, the beautiful picture of "poetic and picturesque countryside" is slowly unfolding, and more "rural ceos" will emerge.
the poetic and picturesque village of tanzhe temple in beijing. photo provided by the interviewer
source: china youth daily client
