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under the background of the healthy china strategy, the people's demand for improving their health and physical fitness is constantly increasing. the "family health construction" that is currently being carried out in an all-round way has become a solid foundation for building a healthy china.

on september 2, the "healthy eaves project" salon jointly initiated by "fashion health" and jd.com was officially launched in beijing. actors li fei'er and tao xinran, qian haiying, founder and curator of banff china, song yang, clothing brand manager, interior designer guizi, shi anli, honorary chairman of the rehabilitation branch of the chinese anti-cancer association, miss xiaobao, kyle lu kun, xu yunyun, junjun food beauty, rong cuicui, inne e-commerce department inne operations director, wang kaixuan, head of jd e-commerce of the jd channel business department of by-health, wang lei, brand manager of hubang marketing department, zhao huili, communication manager of royal pet food china corporate affairs department, and other stars, experts, and opinion leaders from the fields of film and television, fashion, culture, design, health, parenting, and medicine attended the salon event. they exchanged views and exchanged views on the concept of "family health preparation" in the four dimensions of self-pleasing, pet-loving, respecting the elderly, and parenting, and shared their understanding and thinking on family health management.

group photo of celebrities and guests

build a healthy roof to protect the family in all aspects

from the perspective of factors that affect health, behavior and living habits have an impact of about 60% on personal health. since family members have highly similar living and eating habits, the probability of family members suffering from a certain disease is also very high. at the same time, the concept of "family" is also expanding, and more and more people are treating pets as family members and paying more attention to the specific health needs of their pets. based on this, the current health consumption scenario is iterating from the initial individual unit to the family scenario with the whole family and pets as units.

the healthy roof project, jointly launched by fashion health and jd.com, is based on the concept of "complete health preparation" and covers four major areas: self-pleasing, pet love, respecting the elderly, and child-rearing. it encourages the public to "pursue health as they pursue wealth" and become the family's cho (chief health officer), the "healthy roof" of the family; and through scientific and effective life and health management methods, it protects the cornerstone of happiness for every family member and takes back the initiative in health.

aerial shot of the salon of "healthy eaves project"

star partners take the lead in promoting healthy living

the salon opened with the beautiful piano music of lin ziqing, a well-known composer and independent musician. famous actors li fei'er and tao xinran were awarded the new identity of "celebrity partner of healthy eaves plan" and shared their understanding of the concept of "healthy preparation". li fei'er said that the younger generation, who are currently the backbone of the family structure, have taken on the responsibility of cho's chief family health officer, and "preparedness" means that the younger generation needs to actively manage family health in a long-term and comprehensive manner, from the original treatment of illness to active and regular preventive measures. tao xinran said that taking the family as a unit, doing a good job of health management, and using a good lifestyle to trigger a positive chain reaction of family health is a "health shortcut" with lower costs and better results. celebrity partners have advocated that more independent individuals can also take the initiative to become the "healthy eaves" of the family and strengthen the defense line for the long-term health of the whole family.

li feier, the celebrity partner of the healthy eaves project, made a speech

tao xinran, "celebrity partner of healthy eaves project" made a speech

qian haiying, song yang, guizi, shi anli, miss xiaobao, lu kun kyle, xu yunyun, junjun food beauty mom and other guests from the fields of food, parenting, sports, medicine, etc. also shared their understanding and experience of health management in the four aspects of pleasing oneself, loving pets, respecting the elderly, and parenting. during the exchange, the guests believed that loving oneself and managing oneself well are the prerequisites for family health management, and for children, the elderly and pets, differentiated management is required according to their different characteristics.

qian haiying, founder and curator of banff china, shared his experience on the spot

song yang, the owner of the clothing brand, shared on the spot

interior designer guizi shared on site

shi anli, honorary chairman of the rehabilitation branch of the chinese anti-cancer association, shared his experience on the spot

miss xiaobao's live sharing

lu kunkyle shared on the spot

xu yunyun's live sharing

junjun food fashion mom

cross-domain wisdom collision to discuss health management

faced with increasingly complex health problems, the public's needs have also changed and progressed from purchasing health products to health management consultation. in the past years, jd.com has also actively promoted the upgrade of the family health management system. on the one hand, it provides personalized health management solutions for different families by launching family doctor services and family health management plans; on the other hand, it achieves more comprehensive coverage of family health management through the upgrade of technology and service systems, thereby achieving more powerful protection for family health and striving to become the gatekeeper and firewall of family health.

bloggers check in and take photos on site

at the event, jd.com joined hands with children's nutrition brand inne, professional dietary nutrition supplement brand by-health, quality wheelchair brand hubang, and global pet health expert brand royal pet food, as well as many brands covering various scenarios to "appear", focusing on the four health dimensions of childcare, self-pleasing, respecting the elderly, and loving pets, providing a comprehensive health optimization plan for each family. these high-quality products covering all health scenarios and the entire life cycle have built a "solid barrier" for family health, escorting the health of all family members and ensuring that every family member can enjoy a healthy and happy life.

rong cuicui, inne operations director of inne e-commerce department

wang kaixuan, head of jd.com e-commerce, jd.com channel business department, by-health

wang lei, brand manager of hubang marketing department

zhao huili, communications manager, corporate affairs, royal petfood china

jd.com joins hands with many health brands to launch the drug shopping event

on-site product display of children's nutrition brand inne, professional dietary nutrition supplement brand by-health, quality wheelchair brand hubang, and global pet health expert brand royal pet food

only by establishing a healthy mechanism suitable for the whole family and sticking to it for a long time can we truly enjoy the benefits of health. with the acceleration of the pace of life, the importance of family health management has become increasingly apparent. under the promotion of the healthy eaves plan, "fashion health" will work with jd.com to buy medicine in more directions, and with the help of both parties' professional capabilities, channel resources, influence, etc., to implement health awareness and health knowledge into daily family life, so that a healthy lifestyle can grow in the family and become the best "genetic gene" of the family.