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on august 29, the three-day 2024 china international textile fabrics and accessories (autumn and winter) expo came to a perfect end. as the world's leading supplier of wood-based specialty fibers and a leader in circular economy and sustainable fashion in the textile industry, lenzing's booth created a "green whirlwind" during the three days of the exhibition, injecting strong momentum into the sustainable fashion of the textile industry from the source and leading the circular economy to gradually enter the "fast lane" of development.

at this exhibition, the lenzing booth not only displayed green innovative products such as lenzing™ eco-fiber™ black viscose, lenzing™ eco-fiber™ x yuefei fiber™ viscose fiber, lenzing™ lyocell lfh fiber, and lenzing™ lyocell fill fiber, but also brought more latest solutions for scene applications. lenzing group joined hands with 43 representative companies in the downstream of the industrial chain to bring "one-stop" sustainable fashion solutions from fibers, yarns to printing and dyeing, fabrics, clothing, and home textiles, allowing the green wind to blow through the "four-leaf clover" pavilion and the entire textile industry.

strengthen products and expand application boundaries through scenario-driven development

as a leader in sustainable development in the industry, lenzing group has always focused on and led the industry to develop in a green, low-carbon, circular and sustainable direction. over the years, lenzing group has not only implanted the gene of sustainable development from the initial stage of the product life cycle, brought more sustainable material options to the industry through product innovation, but also continuously explored broader application areas of products, forging "polygonal warriors" in the textile industry to meet the needs of different industries and scenarios.

during the exhibition, the lenzing group booth was crowded with people, and many domestic and foreign merchants came to see trends, find new products, and seek cooperation. among them, a black and brown pet dog in a white coat unexpectedly became popular at the exhibition, attracting many visitors to take photos and check in. this coat is made of 100% tencel™️ lyocell, which is soft, comfortable, healthy and environmentally friendly. according to hu yanjun, general manager of lenzing fiber (shanghai) co., ltd., in addition to the use of clothing and home textile fabrics, the lenzing group is working with downstream partners to continuously develop more "peripheral" products, such as: bracelets, fillers, uppers, as well as pet clothes, straps, nests, etc., to achieve diversified application scenarios.

at the intertextile autumn and winter fabrics and accessories exhibition, the lenzing™ lyocell fill filling fiber was highlighted. it is derived from renewable wood sources and is biodegradable, so it can be completely returned to nature. at the same time, it has strong moisture absorption capacity, which can keep the sleeping environment dry and pleasant, is not conducive to the growth of bacteria and dust mites, and is not easy to generate static electricity. it can be widely used in home series such as pillows, quilts and doll fillings.

"in the process of product innovation, we insist on environmental protection without sacrificing quality, and the environmentally friendly products we launch must make customers feel at ease and satisfied. for example: lenzing™ ectosil™ fiber is a new type of environmentally friendly viscose fiber that can be blended with a variety of textile fibers such as cotton, polyester, wool, silk, linen, acrylic and nylon. its birth not only sets a new standard for lenzing on the road to sustainable development, but also makes downstream fabrics more attractive and diverse." hu yanjun said.

lenzing™ ecofiber™ fiber, made with the yufei fiber™ technology, obtains wood pulp from controlled or certified wood sources that meet the standards of the forest stewardship council (fsc®) or the forest certification program (pefc), and also uses pre-consumer and post-consumer textile waste as raw materials. although the recycled pulp content is only 20%, its performance is stable and is no different from that of virgin products. lenzing™ ecofiber™ black viscose fiber uses a solution coloring process to directly incorporate pigments into the fiber. this method does not require additional downstream dyeing steps, significantly reduces water and energy consumption and carbon emissions, and has the advantages of excellent color retention, non-staining, sweat resistance, and high light fastness.

upgrading practices, circular economy bursts with green vitality

inside the exhibition hall, the green wind of products is blowing strongly; outside the exhibition hall, the green kinetic energy of manufacturing plants is surging. perhaps you can imagine that lenzing group's factories in austria and thailand can achieve zero carbon, but can you imagine that lenzing's pulp mill in brazil has achieved negative carbon? in recent years, lenzing group has achieved remarkable results in natural circulation, efficient resource utilization technology and products, commercial-scale recycling technology, supply chain transparency and traceability, cooperation to promote systemic changes, waste management, etc., and actively promoted the transformation of the textile economic model from a linear economy to a circular economy.

as we all know, lenzing™ lyocell fiber is a regenerated cellulose fiber made from sustainably managed forests. cellulose accounts for about 40% of wood material, so how can the remaining 60% of wood be used efficiently? hu yanjun told reporters that lenzing's biorefining process can achieve 100% utilization of wood. in the pulping process, in addition to cellulose being separated as raw pulp, other wood components are left in the slurry with other cooking chemicals. more than half of the wood is converted into pulp and other bio-based products. the cooking chemicals are recovered and recycled from the slurry, and the organic components are converted into bioenergy for steam and electricity, maximizing value creation from an economic and environmental perspective.

lenzing has embedded different circular economy elements in its business models, practices and innovations. the above cases are just the tip of the iceberg. "with the deepening of the latest understanding of environmental protection concepts, the focus of carbon emission reduction has shifted from pure concepts to specific actions and results - that is, what measures companies or individuals have taken to reduce carbon emissions, and how much carbon emissions have actually been reduced. this shift has prompted us to show a new carbon footprint and strive to achieve higher openness, transparency and traceability to ensure that our carbon emission reduction can stand the test of time and social scrutiny." hu yanjun said.

lenzing group has been leading the way in the sustainable fashion race by following the three strategic principles of "greening the value chain, promoting circular economy and cooperating to promote change" under the background of its "nature-friendly" sustainable development strategy. vigorously developing green, low-carbon and circular economy is not only the practice of lenzing group's environmental protection responsibility, but also a vivid manifestation of adapting to the trend of the times and actively embracing the development trend of the integration of new quality productivity.

rooted in the market, building an upstream and downstream value community

the chinese market has always occupied a pivotal position in the strategic layout of the lenzing group and is regarded as one of the indispensable markets for promoting the growth of the group's global business. the fibers, yarns, fabrics and clothing produced in china are sold well in overseas markets, and also have a large and vibrant domestic market. with a unique green perspective, the lenzing group has insight into the economic vitality and opportunities contained in the chinese market. in addition to continuously launching innovative and high-quality products, it has also built a bridge of efficient communication to connect partners and end consumers.

according to hu yanjun, in the textile sector, the chinese market's demand for lenzing fibers accounts for about 40% of the world's total. faced with such a huge demand and customer base, lenzing group has achieved in-depth cooperation and win-win results with its partners in the industry chain. first, we listen deeply and have precise insights, attach great importance to and actively listen to the feedback of all partners to ensure that products and services can be accurately connected and exceed consumer expectations; second, we promote brands and provide customized services, actively participate in various activities and exhibitions in the industry, effectively output brand concepts, strengthen contact with brands, and provide customized solutions for partners; third, we combine globalization and localization strategies, set up special teams, focus on domestic and foreign brand communication, ensure accurate and efficient information transmission, further promote the localization cooperation process, and improve response speed; fourth, we stick to our original aspirations and persevere, uphold the "green" original aspirations, insist on continuous innovation, continuously optimize the cooperation model of the entire industry chain, and consolidate our competitive position in the chinese market.

trickles gather to form an ocean, dots of green gather to form a forest. there is no lone walker on the road of sustainable development. talking about the next strategic planning for the chinese market, hu yanjun said that lenzing group has always played its own advantages, worked together with partners to move forward, and deepened cooperation in multiple dimensions such as product innovation, sustainable development, global layout and industrial chain collaboration. at the same time, it has a deeper understanding of the needs of local chinese market customers, provides customized, flexible and diverse solutions, continuously optimizes service experience and expands brand cooperation channels, and creates a sustainable future with more partners who share the same values.