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the u.s. open is celebrating unprecedented success and innovation on chinese social media platforms with the launch of the fourth season of good morning us open live and an exciting fan feedback campaign on the us open's official social media platforms, where tennis fans have the chance to win a trip to the 2025 u.s. open.

record growth on social media in china

in 2024, the us open achieved significant growth across all chinese social media platforms, frequently appearing on weibo's trending search list. in particular, zheng qinwen's match against vikic reached the top of the trending search list, further demonstrating the growing popularity of tennis in china. these milestones reflect the chinese audience's growing enthusiasm for tennis and the us open, making this year an important milestone in the history of the event.

season 4 of good morning usa open is now online

the highly anticipated fourth season of good morning us open will air from august 27 to september 9, with each episode taking a 60-minute deep dive into the day's most exciting tennis moments. this season's show is broadcast in a newly upgraded studio with a main studio and a section for new interactive content. the show includes multiple segments covering important match summaries and highlights, technical discussions, fan interactions, upcoming match predictions and analysis, light-hearted q&a sessions, exclusive behind-the-scenes footage, and sponsor-exclusive columns.

also new this year are some of the new sessions, including q&as with tennis stars, pre-recorded segments of photo stories and challenges, and a us open roundtable featuring in-depth discussions with notable former players and influencers.

online draw: win a trip to the 2025 us open

as part of the us open's commitment to engaging with tennis fans, the tournament will offer a once-in-a-lifetime opportunity to win a trip to the 2025 us open. to participate, fans need to leave a comment on the us open experience fan recruitment campaign post on the us open's official weibo account (@美国网球公开赛usopen). us open staff will select the most enthusiastic comments that show a deep love for tennis and a desire to travel to new york city.

“it’s been exciting to witness the phenomenal growth of china’s tennis fan base in recent years, and that momentum shows no signs of abating. at the u.s. open, we are proud to be a part of this journey. zheng qinwen’s olympic gold medal and career trajectory, along with china’s emerging young talent, are proof that china will be an important market and growth region for the sport for many years to come,” said amanda wight, director of international strategic development for the united states tennis association (usta). “we remain committed to bringing the live u.s. open experience to fans in china, and we can’t wait to welcome our raffle winners and other fans to new york next year and for many more years to come.”

many chinese star players, including zheng qinwen, recorded videos to help spread the word and encourage more people to participate in the lottery. the winner will be announced on the "good morning us open" show on september 9.