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at 1 a.m. on september 10, we will usher in the annual "technology spring festival gala". apple is expected to release a new generation of iphone, apple watch, airpods and other new products.

image source: apple

we did a video summary of hardware news a month ago. a month later, more detailed information has surfaced. today, let’s take a look at what apple has “squeezed” into the new iphone 16 series.

indian factory begins production of latest iphone 16

first of all, i have to tell you a "bolt from the blue". the indian supply chain has already begun to produce the new iphone 16 series mobile phones, and this year it is not just the standard version. the indian supply chain has also taken over some orders for the iphone 16 pro.

prior to this, all high-end iphone models were produced by chinese factories, and indian factories were only responsible for taking orders for old models or low-end models. starting this year, indian factories will begin to take orders for some high-end iphones. fortunately, the machines produced by these indian factories will mainly supply the local market, and only a few will be exported to other markets. the chinese mainland version will not be affected, so friends who like to buy foreign iphones need to pay attention.

moreover, analysts from counterpoint research revealed that the main work of indian factories is actually assembling iphones rather than producing components. the production of high-value electronic and mechanical components will still be concentrated in mainland china because the efficiency and infrastructure of indian factories cannot currently compete with those of chinese factories.

iphone 16 pro gold returns, the standard version has a hard-to-describe color

well-known media 9to5mac exposed the actual picture of the gold version of the iphone 16 pro series, and matched it with a transparent airbag anti-fall phone case with a gold lens decorative panel.

image source: 9to5mac

we have learned that the new iphone 16 pro series will have four color schemes, namely titanium original color, titanium white, titanium black and titanium gold. the titanium blue color offered in the iphone 15 pro series may not be launched on the 16 series.

image credit: sonny dickson

as for the standard version, there are 5 color schemes this year, namely white, black, blue, green and pink.

from the perspective of personal aesthetics, this year's iphone 15 series' color scheme is black, white and pink. the blue and green colors seem a bit "tacky" compared to the low-saturation colors of the iphone 15 series. i hope that it can actually bring better texture to users.

image credit: aaron zollo

"small" performance improvement

the currently known upgrade points of the iphone 16 series are as follows:

the entire series is equipped with a18 series processor and 8gb memory

unlike previous practices, the standard version of the iphone 16 series will not use the previous generation pro version processor, but will all use the a18 processor. the iphone 16 will use the a18 processor, while the iphone 16 pro series will use the more powerful a18 pro processor, which may be related to the apple intelligence feature featured in the iphone 16 series.

according to the summary of leaked information, the a18 pro processor will adopt a 6+6 architecture, and its neural engine computing power will be even stronger than the m4 chip on the ipad pro.

at the same time, the memory of the standard version of iphone16 will be upgraded from 6gb to 8gb to meet the smooth operation of apple intelligence functions on the end. so if you don’t chase new iphones every year but want to keep one for retirement, iphone16 may be the most worthwhile standard version of iphone to buy in recent years.

the main camera and ultra-wide angle will be upgraded, and "ghost images" will be completely eliminated

the latest news shows that apple will equip the iphone 16 pro max with a main camera sensor with a larger photosensitive element. this stacked 1/1.14-inch large-bottom sensor customized with sony will have hardware strength comparable to the android imaging flagship 1-inch sensor. and for the main camera, this year's iphone 16 pro max will use a combination of 1g+7p glass+plastic lenses, which will greatly increase the amount of light entering, and the quality of photos in low-light conditions will be significantly improved.

image source: apple

another highlight of this imaging module is that the entire iphone 16 series will be upgraded to a 4800w pixel ultra-wide-angle sensor. in addition to improving the shooting ability in low-light environments, the iphone 16 series will also have better "spatial video" shooting capabilities after maintaining the same 4800w pixels as the main camera. the return of the vertical arrangement of the lens module of the standard version of the iphone 16 is also based on the consideration of shooting spatial videos. the previous diagonal layout could not complete the composition of spatial video shooting. it is expected that the dual 4800w lenses can bring the highest 4k resolution spatial video shooting to the entire iphone 16 series.

finally, the ghosting problem that users are most concerned about will also be completely solved in this generation.

as we all know, ever since the iphone adopted sapphire glass to cover the lens module, ghosting has been the biggest problem for iphone users. at the iphone 15 pro launch conference, apple introduced a new coating technology that claims to reduce glare and ghosting caused by light refraction.

after a year of use in the unobjective laboratory, it was found that the iphone 15 pro series has made significant progress in glare suppression compared to the 14 pro, but the ghosting problem has not changed much. on the iphone 16 pro, apple will use a new generation of anti-reflective coating to solve the ghosting caused by light refraction.according to insiders, the new coating has almost "perfectly solved" the ghosting problem.

capacitive "shoot button" added, "operation button" moved to standard iphone

on the iphone 15 pro series, apple upgraded the mute lever to a multi-function "action button" for the first time, so that users can customize more operations. on the standard version of the iphone 16, this button will replace the mute lever and become standard for the entire series.

on the iphone 16 pro series, a capacitive “shoot button” will be added below the power button on the right side of the phone, allowing users to use it as a camera shutter when holding the phone horizontally.

image source: internet

this button will use a capacitive fixed button, which cannot be pressed when the phone is not powered on. after power is on, it relies on a vibration motor to simulate the feedback experience of pressing. this is not the first time apple has tried capacitive buttons on its products. the touch id of the iphone 7 series is the first capacitive fixed button on the iphone.

the reason why the fixed button is used is that the impersonal lab speculates that the button may have more functions besides the "press" action. for example, a light touch can lock the focus, and a hard press can take a photo. the size of this button is obviously too large, so the zoom function of sliding left and right may also be added.

in any case, this will be a new step for apple to explore an iphone without physical buttons. perhaps in the near future, we will be able to use a "seamless iphone" with no physical buttons at all.

apple intelligence is temporarily out of reach of the chinese version

if you have updated ios18.1 beta 3 on your iphone 15 pro series, you will see a very clear description on the system version: "apple intelligence is available on iphone 15 pro and iphone 15 pro max. apple intelligence is currently not available in the eu and china."

image source: apple

as we all know, apple's biggest ambition for the iphone 16 series is apple intelligence. this so-called "killer" application of siri allowed us to see apple's vision of mobilizing software and hardware to complete ai functions at this year's wwdc.

here is a brief introduction for those who are not familiar with apple intelligence. apple's ai function is different from the ai ​​assistants currently launched by other manufacturers. it is not a single ai painting or text function, but an intelligent assistant that can call upon the entire iphone's storage information and network information for comprehensive analysis.

image source: 9to5mac

in apple's vision, apple intelligence can analyze the useful information in any installed software, cross-check the questions asked with the information on the internet, for example:

when you ask apple intelligence for restaurant recommendations for lunch, apple intelligence will analyze your current location, traffic conditions, and surrounding restaurant information. if you have previously mentioned "dietary information" such as what you cannot eat in other software, it will also be screened in a targeted manner. in the process, apple will also retrieve your afternoon schedule to avoid delaying other afternoon schedules due to long meal times.

apple said that all of these analyses will be performed on the phone, so users don’t have to worry about their information being uploaded to the internet and leaked. apple’s “cloud-based” apple intelligence is actually divided into two parts.

first of all, it should be made clear thatapple intelligence ≠ chat gptdon’t think that apple intelligence is a shell function of chat gpt 4o. apple has a completely self-developed big model tool on both the end and the cloud. when users use apple intelligence, apple will give priority to using its own big model for analysis. when the self-developed model cannot complete the relevant work, iphone will recommend users to use chatgpt for further analysis.

image source: 9to5mac

there are also two options when accessing chatgpt. if the user does not have a chatgpt account before, apple will create a new anonymous account to communicate with chatgpt. after the conversation, this information will not be bound to the iphone user and is fragmented information. if you have a chatgpt account before, the user can choose to log in to your chatgpt account, and your information will be bound to your account after logging in.

this is what apple mentioned at the press conference. whether or not to hand over your information to chatgpt is entirely up to the user.

unfortunately, we can see from the reviews of overseas bloggers that apple intelligence has not yet realized the function of globally allocating user information for analysis. users can only realize basic functions such as generating some simple pictures, optimizing text, recording calls and converting them into text for analysis.

apple mentioned at the press conference that the complete apple intelligence function will be launched in 2025, which means that the official version of apple intelligence will not be released at the same time as the iphone 16 series. after users get the new iphone, they may need to apply for the built-in ai function before they can experience it. as for the function of turning siri into a new smart assistant mentioned above, it is likely that it will have to wait until the official version of ios 18.4 in 2025 to meet users.

image source: apple

it should also be noted that due to the influence of regulatory policies, mainland china will definitely not be able to enjoy chatgpt's ai function. it is very likely that apple needs to cooperate with a local ai function. the current news is that apple has communicated with many domestic ai companies such as baidu and bytedance, but has not yet determined which one to cooperate with in the end.

as for whether the functions of apple intelligence's self-developed big model can meet consumers in mainland china in 2025, it depends on apple's efforts during this period. to this i can only say: "i hope apple can hurry up."

summarize

what is almost certain at this point is that at this year’s launch event, apple will not only launch the iphone 16 series, but also the 10th anniversary upgraded version of the apple watch and brand new products in the airpods family.at the same time, supply information shows that apple will discontinue the current ipad mini 6th generation, which means that mini7 will also meet consumers in the near future.

image source: apple

from the perspective of consumers, these product updates are obviously more attractive than the iphone series, which has little change in appearance. in addition, the apple intelligence function, the flagship feature of the 16 series, is nowhere in sight for the chinese market, which means that the iphone 16, which should have been a big hit, is missing its biggest upgrade selling point.

less than 24 hours after this press conference, huawei will also hold its most important press conference this year and release its first three-fold product, huawei mate xt extraordinary master. for consumers who are holding back, this new form of product is obviously more eye-catching.

recently, iphone shipments in the chinese market have shown a clear downward trend. this is not only due to the efforts of domestic high-end mobile phone brands, but also because users do not see any sincere innovation in the new iphone.it is hoped that at this press conference, apple can come up with some new ways of doing things that have never been exposed before to activate the currently stable smartphone market.

at this apple new product launch, the objective lab will also be the first to bring you hands-on experience of the new products and summary analysis after the launch. friends who are interested may wish to follow us and stay tuned.