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on september 3, changan automobile announced that its german subsidiary has been officially registered in munich. in addition to sales, marketing and services, the german subsidiary will also focus on customer insights, market research, technical regulations and regulatory certification, and product localization, marking changan automobile's further expansion into the european market.

in april 2023, changan automobile officially released its overseas strategy - the "ocean embraces all rivers" plan, clarifying the "four ones" overseas development goals, namely, by 2030, changan automobile's overseas market investment will exceed us$10 billion, annual overseas sales will exceed 1.2 million vehicles, and the number of overseas business employees will exceed 10,000, making changan automobile a world-class automobile brand.

on august 31st, changan automobile's middle east and africa press conference was officially held in riyadh, the capital of saudi arabia. at the event, changan automobile president wang jun announced the strategic plan for the middle east and africa market.

data shows that as of july this year, changan automobile's overseas sales of its own brand have reached 228,000 vehicles, a year-on-year increase of 67.6%. at the same time, changan's thailand factory is about to realize localized production, and deep blue automobile has also started pre-sales in latin america.

with 40 years of experience in car manufacturing, changan automobile is accelerating the "sea of ​​​​baichuan" plan to achieve the transformation from "product export" to "brand export".