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phoenix auto news: on the evening of september 3, changan automobile announced that its german subsidiary has been officially registered in munich, marking an important step for changan automobile in its global market layout. this new move not only demonstrates changan automobile's high attention to the european market, but also indicates its further expansion in the global market.

it is reported that changan automobile's german subsidiary will undertake multiple functions such as sales, marketing and service, and will pay special attention to important areas such as customer insight, market research, technical regulations, regulatory certification and product localization. these measures will help changan automobile to more accurately grasp the needs of the european market, enhance product competitiveness and brand influence, and further cultivate this important market.

changan automobile currently has three brands, changan, deep blue and avita, and has built a rich product line. the changan brand is further subdivided into three brand series, changan gravity, changan qiyuan and changan kaicheng, as well as joint venture brands such as changan ford, changan mazda and jiangling, to meet the diverse needs of different markets and consumers.

since changan automobile announced its overseas strategy of "embracing all rivers", its overseas presence has expanded rapidly and has achieved initial remarkable results. at present, changan automobile has established a global collaborative r&d layout of "six countries and ten locations", and its products are sold to 77 countries and regions around the world. especially in the southeast asian and latin american markets, changan's thailand factory is about to realize localized production, and deep blue automobile has also started pre-sales in latin america, further consolidating changan automobile's position in the global market.

in addition, changan automobile is also actively promoting its layout in the middle east and african markets. on august 31, changan automobile held a brand middle east and africa conference in riyadh, saudi arabia. at the conference, it not only released three major brands and subsequent product launch plans, but also announced that it would fully upgrade localized operations and services to better meet local market needs.

in terms of sales, changan automobile also performed well. according to changan automobile's 2024 semi-annual report, in the first half of this year, changan automobile achieved sales of 1.334 million vehicles, a year-on-year increase of 9.7%, setting a new record for semi-annual sales in the past seven years. among them, new energy and export sales were particularly outstanding, with independent brand new energy sales reaching 299,000 vehicles, a year-on-year increase of 69.9%; independent brand overseas sales reached 203,000 vehicles, a year-on-year increase of 74.9%.

the establishment of changan automobile's german subsidiary is not only a strong support for its global strategy, but also an important measure for it to deepen its presence in the european market. in the future, changan automobile will continue to uphold the overseas strategy of "embracing all rivers and seas", actively expand the global market, continuously enhance its brand influence and market competitiveness, and bring more high-quality products and services to consumers.