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fast technology reported on september 4 that ford motor company recently submitted a patent application to the us patent and trademark office.the patent covers an in-car advertising system, suggesting ford is exploring creating new revenue streams by displaying ads inside vehicles.

the patent application was filed in february this year and made public on august 29.

according to the patent document,ford's in-car advertising system will use data such as the vehicle's destination, route, speed and user preferences to display personalized ads on the in-car display.

for example, if the system predicts that the user is about to go to the supermarket, it may display advertisements for shopping-related products on the in-car screen.

ford emphasized in its application documents thatthe system will collect information from sensors and external data sources through a controller inside the car, and adjust the content and display frequency of advertisements based on driving conditions and user preferences to ensure the relevance of advertisements and minimize interference with the driver.

it is worth noting that this is the third patent related to in-car advertising that ford has applied for in recent years.

previously, ford also applied for a patent that describes a system that uses on-board cameras to identify roadside billboards and safely display part of the advertising content on the car windows.