news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

phoenix entertainment news (reported by aye): on september 3, shanghai radio and television station and china internet audiovisual association jointly launched the "china micro-short drama quality oriental plan" in shanghai, and launched five major actions for micro-short dramas, including "theater sailing", "quality benchmark", "peak discussion", "variety innovation" and "venture investment blue ocean". the "china micro-short drama quality oriental plan" focuses on the entire industry chain of "venture investment, production, broadcasting, integration and evaluation" of micro-short dramas, explores new models of integrated production and dissemination on tv and mobile terminals, promotes mutual empowerment between online content and offline formats, creates a highland for innovation and excellence in micro-short dramas, and builds a sustainable and high-quality micro-short drama industry ecology, striving to promote the chinese micro-short drama industry into a new development stage of quality, boutique and integration, and better empower urban consumption upgrades and people's better lives.

nie chenxi, member of the standing committee of the national committee of the chinese people's political consultative conference, deputy director of the committee of culture, history and learning, and president of the china internet audiovisual association, zhao jiaming, member of the standing committee of the shanghai municipal committee of the communist party of china and minister of the propaganda department, dong nianchu, first-level inspector of the network audiovisual program management department of the state administration of radio and television, fang shizhong, deputy director of the propaganda department of the shanghai municipal committee of the communist party of china, party secretary, director and editor-in-chief of shanghai radio and television station (shanghai media group), and zhao jingchun, vice president and secretary-general of the china internet audiovisual association, attended the press conference.

nie chenxi, member of the standing committee of the national committee of the chinese people's political consultative conference, deputy director of the culture, history and learning committee, and president of the china internet audiovisual association, pointed out in his speech: "the china internet audiovisual association and shanghai radio and television station focus on serving the overall situation of high-quality development of radio, television and audiovisual. relying on their respective advantages, they have carried out in-depth cooperation, planned radio, television and audiovisual reform and innovation development projects, launched the chinese micro-short drama "quality oriental" plan, created the "quality oriental micro theater", and promoted more broadcasts of excellent online audiovisual works on large tv screens. this is a vivid practice of in-depth study and implementation of the spirit of the third plenary session of the 18th cpc central committee, and plays an important exemplary role in further deepening reforms and promoting innovative development in radio, television and online audiovisual."

dragon tv launches the first "quality oriental micro theater"

in the past two years, micro-short dramas, a new form of online audio-visual art, have developed rapidly. according to a survey by relevant research institutions, the scale of china's online micro-short drama market reached 37.39 billion yuan in 2023, a year-on-year increase of 267.65%. the booming micro-short dramas not only enrich the online content ecology and meet the cultural needs of the people, but also inject new impetus into the innovative development of thousands of industries.

fang shizhong, deputy director of the publicity department of the shanghai municipal committee of the communist party of china, secretary of the party committee, director and editor-in-chief of shanghai radio and television station (shanghai media group), stated at the press conference: shanghai has global resource allocation capabilities and a deep accumulation of film and television industries, which provides fertile soil and favorable conditions for the sustainable and high-quality development of the micro-short drama industry. shanghai radio and television station adheres to the core strategy of "news-based station, cultural-based station, and integration-based station", strives to promote the high-quality development of media in-depth integration, pays close attention to the changing trends in cultural demand in the omni-media era, actively embraces new groups, new models, new technologies, and new tracks, strives to explore omni-media content expressions based on mobile internet and artificial intelligence technologies, actively explores new forms of online literature and art such as micro-short dramas, better plays the leading role of mainstream media platforms, and promotes the micro-short drama industry to a new stage of development with quality, refinement, and integration.

"china micro-short drama quality oriental plan" launched

in order to accelerate the development of the micro-short drama industry towards quality, refinement and integration, shanghai radio and television station has joined hands with the china internet audiovisual association to officially launch the "china micro-short drama quality oriental plan", focusing on the implementation of five major actions.

the first is to implement the micro-short drama theater launch action. on the main channel of dragon tv, the country's first daily micro-short drama exhibition belt, "quality oriental micro theater", was created and launched to show a batch of high-quality micro-short dramas. from october this year to january 2025, dragon tv will show about 30 high-quality micro-short dramas every night from monday to friday at around 9:10 pm, with a total broadcast time of 2,000 minutes. in the future, shanghai radio and television station will use the "quality oriental micro theater" as a platform to create, gather and show a batch of excellent micro-short dramas, strive to create a national micro-short drama creation highland, further enrich the supply of large-screen tv content, explore and innovate the interactive mode of integrating large and small screens of micro-short dramas, and vigorously promote the improvement of the content quality of micro-short dramas.

the second is to implement the micro-drama quality benchmark action. the first authoritative evaluation system for the micro-drama industry was established, and activities to promote high-quality works were organized, and the "micro-drama quality list" was launched. focusing on the dimensions of artistic expression, creative paradigm, operation mode, communication influence, and industrial connection, an industry evaluation system was established. based on big data and professional evaluation, national activities to promote high-quality micro-dramas were organized, and the "micro-drama annual quality list" was released to set a benchmark for the artistic and innovative quality of micro-dramas and lead the quality development of the micro-drama industry.

the third is to implement the micro-short drama summit discussion action. innovatively hold the "micro-short drama quality festival and industry summit forum" to set a "barometer" for the high-quality development of micro-short dramas across the country. based on the micro-short drama evaluation system and the "micro-short drama quality list", it is planned to hold the "first micro-short drama quality festival and industry summit forum" in shanghai in the first half of 2025 to select and commend the recommended outstanding works, institutions, and creators, organize the sharing of excellent micro-short drama creation cases, discuss the innovation of creation models, exchange creative experiences, and explore the path of high-quality development of micro-short dramas.

fourth, implement the micro-short drama variety show innovation action. create a new form of "micro-short drama + variety show" and explore new content creation models. explore and create new track variety shows with micro-short drama actor selection, project venture capital, team performance, etc. as the main content. dragon tv plans to broadcast the country's first micro-short drama actor competition program "on air! situation comedy short drama season" every sunday starting from october 13 this year, focusing on classic film and television ips such as "du lala's promotion", "young justice bao", and "liao zhai stories", and conduct "secondary creation" of micro-short dramas to provide a stage for more micro-short drama creators.

the fifth is to implement the micro-short drama venture capital blue ocean action. launch the first "micro-short drama venture capital competition" to explore a new business model. timely launch the "micro-short drama, not simple" venture capital competition to attract commercial customers and cultural tourism real estate to jointly carry out theme customization competitions, further promote the deepening of cooperation between micro-short dramas and local governments, various enterprises, and brand institutions, create the "follow micro-short dramas to travel" and "follow micro-short dramas to consume" series, explore replicable and popularizable micro-short drama operation models, and achieve mutual benefit and win-win results between micro-short dramas, cultural tourism, and business.

at the press conference, shanghai radio and television station signed a strategic cooperation agreement with the china internet audiovisual association. dragon tv, together with 17 leading micro-short drama broadcasting platforms and production organizations including the china internet audiovisual association, shangshi pictures, bestv, youku, tencent, iqiyi, douyin, kuaishou, bilibili, xiaohongshu, migu, huace, dianzhong technology, maiya media, lemon meng film and television, and liangliang short drama, jointly launched the china quality micro-short drama integration and screen communication joint action. this strategic cooperation and joint action aims to focus on the new track of micro-short dramas, strengthen the resource allocation function of shanghai radio and television station (group), explore new models of high-quality development of in-depth media integration, and enhance the communication and influence of shanghai radio and television station (group) on multiple screens, multiple terminals, and multiple chains.