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it home reported on september 3 that ford motor company submitted a patent application for an in-car advertising system, which further indicates that the company is seriously considering increasing revenue by placing advertisements in vehicles.

according to the us patent and trademark office (uspto) documents, ford submitted this patent application in february this year and the application was published on august 29. in the third application, ford detailed how to use data such as vehicle destination, route, speed and user preferences to deliver personalized advertisements directly on the in-car display.

ford said in its application that the system can provide more relevant ads based on the vehicle's destination prediction. for example, if the user is going to the supermarket to shop, the system will display relevant product ads.

according to the document, the system collects data from in-vehicle sensors and external sources through a controller to adjust the type and amount of ads based on driving conditions and user preferences to keep the ads relevant and avoid interruptions.

it home noticed that this is the third in-car advertising system patent ford has applied for in recent years. ford has previously applied for a system that uses on-board cameras to read billboards and safely display part of the advertising content on the windows.