heavyweight new cars, strongest lineup, car company ceos emphasize the importance of chengdu auto show
2024-09-03
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as the city with the largest number of motor vehicles in china, chengdu's market importance is self-evident. therefore, at this year's auto show, many brands brought their heavyweight models or the most powerful exhibition lineup. red star news reporters also interviewed several senior executives of auto companies to hear their opinions.
jia mingdi, lincoln: the new lincoln aviator was launched in chengdu, which is in line with the regional characteristics
at this auto show, lincoln brought its heavyweight model, the all-new lincoln aviator. dr. jia mingdi, president of lincoln china, gave special praise to chengdu in an exclusive interview after the press conference.
"lincoln attaches great importance to the chengdu auto show. chengdu, as the consumption and consumption driving center of the entire western region, has a great influence." jia mingdi said that the positioning of the new lincoln aviator is also in line with the regional characteristics. it is suitable for business, family and travel, and is very suitable for a long-distance trip in the scenery surrounded by mountains and water on weekends. "we will choose guilin for the test drive. the southwest environment is suitable for the product characteristics of the new lincoln aviator. at the same time, we choose to launch it in chengdu. the new lincoln aviator has a hard-core product strength with a brand-new design, technological iteration, and intelligent driving. it surpasses its peers in all aspects, once again refreshes the luxury benchmark, and brings users the choice of top luxury cars."
jia mingdi also reiterated lincoln's confidence in the chinese market: "due to technology-driven changes and intelligent development, china will continue to be one of the fastest growing markets in the next 10 years and the world's largest and most dynamic auto market. lincoln will maintain innovation in a new development model and continue to bring more luxury experiences to users that meet their needs."
li ruifeng of great wall: six major brands gathered at the booth for the first time to highlight "one great wall"
at this year's auto show, great wall motors took "smart great wall off-road great wall world great wall" as its exhibition theme, and brought its six major brands, including wei brand, tank, haval, great wall cannon, ora, and great wall soul, to the 2024 chengdu auto show for the first time. more than 20 heavy-duty models were unveiled, making it the brand with the largest single booth area.
regarding the six major brands being displayed at one booth for the first time, li ruifeng, chief growth officer of great wall motors, responded: "we are a chessboard both at home and abroad, so the highlight is 'one great wall'." li ruifeng continued to explain: "there are obvious category differences among our six major brands. you may have seen that one of our slogans at the beijing auto show is 'intelligent great wall', so the symbol of 'one great wall' is 'intelligent great wall', and great wall motors must go intelligent. now the new blue mountain, we have a top-notch intelligent cockpit, as well as our intelligent driving, map-free noa, and our hi4 technology system. after the successful operation of blue mountain, we will gradually popularize these in our tank brand, and even our intelligence will be extended to the haval brand in some functions. then there is 'off-road great wall'. off-road is our gene. pickup trucks also have off-road performance, and wei brand suvs also have certain four-wheel drive performance, not to mention the tank brand, and the same is true for haval. then there is 'global great wall', which means that any of our products are based on global research and development and layout, and are verified and adapted, so this is a prominent feature of great wall."
tank gu yukun: pushing the gasoline version because there is still demand
the tank brand brought two new models, the tank 400 gasoline version and the tank 500 hi4-t black warrior, to the chengdu auto show. the current tank 400, tank 500 and new energy vehicles are all selling very well, so why is tank still pushing the tank 400 gasoline version?
gu yukun, executive vice general manager of the tank brand, said: "the tank platform covers gasoline, diesel, large displacement, and hi4-t. we launched the tank 400 gasoline version mainly because of market and customer demand. this time, the gasoline version will not only be launched in china, but also overseas. it is an overall global version, which is based on current planning and technical reserves and is promoted with an overall strategy. now some regions such as northwest, northeast, and north china still have a certain demand for gasoline vehicles. this is another very important reason why we launched the tank 400 gasoline version."
beijing hyundai's wu zhoutao: beijing hyundai must maintain perseverance and innovation
when the domestic auto market entered the involution mode, domestic brands achieved overtaking in the new energy vehicle track. as a joint venture brand, beijing hyundai also proposed persistence and innovation. how to persist and how to innovate? in this regard, wu zhoutao, the permanent deputy general manager of beijing hyundai, gave a detailed interpretation in an exclusive interview.
he pointed out that innovation refers to four aspects: "first, we need to change the past operating model of directly introducing products from abroad, and develop products in china and increase investment in various aspects; second, we stand in china for the world, using some localized platforms, technologies, and supply chains to transfer the intelligent industrial chain and open up export markets; the third innovation is the efficiency of joint venture operations; the fourth is that the way we face customers is changing, and we need to adapt to changes in the new market."
when it comes to "perseverance", wu zhoutao believes that the first thing is to start from the needs of customers, to solve customers' pain points and enhance their experience based on their needs. the second is quality. the hyundai brand is very recognized by customers around the world and has become the third in the world. all product standards in the world are unified, so quality is something we must stick to; the third is the relationship with partners. partners include front-end suppliers and back-end supply chains. beijing hyundai must ensure the quality of service and will always grow together with our partners. in addition, beijing hyundai must also uphold its corporate responsibilities for local economic development, employment, and environmental protection.
red star news reporter liu aini and zhang yu
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