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moutai "quality month" launched: stick to two bottom lines and continue to take root like bamboo to build a solid foundation for quality

2024-09-03

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according to kweichow moutai, on september 2, the moutai group's 2024 "quality month" event launch conference was held at the moutai conference center, fully implementing the relevant requirements of the "outline for building a quality power country", and deeply practicing the quality belief of "quality is the soul of life". taking "quality month" as an opportunity, further consolidate the quality consensus of all employees, stimulate the quality passion of all employees, continuously improve and enhance the quality level, and let the concept of "quality strengthens the enterprise and quality strengthens the country" take root and bear fruit in moutai, and continuously consolidate and expand moutai's quality advantages.
launch meeting site
zhang deqin, secretary of the party committee and chairman of moutai group, delivered a speech and announced the official launch of the "quality month" activity. wang li, deputy secretary of the party committee and general manager, presided over the meeting. group leaders duan jianhua, wan bo, liu gang, tu huabin and wang xiaowei attended the meeting.
at the meeting, zhang deqin, on behalf of the group's party committee and board of directors, expressed his gratitude to the vast number of employees who have been working on the production and quality fronts for a long time. he pointed out that moutai's success is inseparable from the adherence and inheritance of quality by generations of moutai people. the quality belief of "quality is the soul of life" guarantees the excellent quality of moutai, allowing moutai to take root underground like bamboo and accumulate strength. in the past year, the quality system and production system have done a lot of work and paid a lot of effort, which has promoted the continuous improvement of moutai's quality system. it has also won the "national quality award" for the third time and became the first chinese company to win the efqm global award (seven diamonds) after the new evaluation standards, continuously improving the brand awareness, reputation and recognition of moutai.
zhang deqin shared three sentences regarding moutai’s quality work.
first, quality is the foundation of moutai. in the process of moutai's continuous development and growth, two bottom lines must be adhered to, that is, all industrial development must be conducive to the improvement of moutai's quality and brand reputation, all reforms and innovations must be carried out on the basis of adhering to quality, and quality must be compromised when conflicts occur.
second, quality is a responsibility. product quality is the core element that consumers are most concerned about, and it is also the foundation of moutai's foothold in the market. we must be committed to starting from the perspective of consumers, constantly reviewing, optimizing and improving product quality, and continuously creating a high-quality life for consumers.
third, quality is a belief. we must always be vigilant, focus our scrutiny on the rationality of each work and its potential impact on production quality, use strict standards to require every detail, and "watch more, talk more, and care more" to protect quality in all aspects and protect the future of moutai.
regarding the "quality month" activities, wang li pointed out that, first, we must continue the fine traditions and unswervingly strengthen the quality awareness of all employees and the whole process. for decades, moutai has continuously promoted the standardization, scientificization and specialization of the process and technology system to achieve today's achievements. we must unswervingly pursue quality, continuously improve the quality awareness of all employees and the whole process, improve comprehensive quality and professional skills, and ensure excellent product quality and service quality with excellent work quality. second, we must always maintain moutai's quality characteristics and continue to export quality standard models. the "time and space method" quality management model extracted by moutai in production practice runs through the newly revised "jiangxiang baijiu" and "guizhou moutai liquor" two national standards, and has become a model of china's traditional quality characteristics in industry and geographical indication product standards. we must take this as a new starting point, continue to export moutai standards with typical quality characteristics, and contribute more to the sustainable and high-quality development of the industry and geographical indication products. third, we must continue to lay a solid foundation and build a solid quality foundation for moutai in all directions and dimensions. we must continue to strengthen the training of quality talents, continuously promote the internationalization of relevant quality standards, and ensure that the moutai standard system always remains advanced, scientific and applicable; we must fully implement a matrix quality control model, implement policies in a classified manner, and build a solid quality foundation for the entire industrial chain, all scenarios, and the entire life cycle, so that the quality belief of "quality is the soul of life" will become more and more strong and become the duty of all moutai people.
the meeting read out the "moutai group's 2024 "quality month" activity plan" and made detailed deployment and arrangements for this year's "quality month" work. in addition to the launch meeting, during the "quality month", moutai group will organize quality lectures, carry out quality publicity activities, actively promote the "time and space method" model, organize learning of quality tools and methods, carry out quality benchmarking learning, do a good job in technical skills competitions, organize quality management maturity evaluation, and deepen quality supervision. in this way, we will comprehensively create a quality belief atmosphere, strengthen the technical skills level of all employees, and improve the effectiveness of quality management.
"quality lecture" scene
after the launch meeting, a "quality lecture" was held, inviting two quality management experts, liu huchen, a distinguished professor at the school of economics and management of tongji university, and sun changjing, a professor at the school of quality and standardization of china university of metrology, to give lectures. the two experts gave lectures on the two topics of "inspection and testing quality management under new technology changes" and "quality inspection technology and devices under intelligent manufacturing", respectively, and elaborated on the development history of my country's quality work, the connotation of a quality power, the opportunities and challenges of quality management under new technology changes, quality improvement strategies under new technology changes, as well as an overview of intelligent manufacturing, quality inspection technology and devices, and an overview of quality data. their rich experience and professional insights provide valuable guidance and useful inspiration for moutai employees engaged in quality control.
source: kweichow moutai
editor: zhan zemei
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