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recently, the gbe luxury hotels and resorts forum 2024 and the first cultural tourism accommodation innovation forum were grandly held in shanghai. atour s hotel, shenzhen nanshan science and technology park high-tech zone, a subsidiary of atour group, won the "best lifestyle experience hotel award" for its outstanding design concept and excellent service experience.

the gbe hotel design award was initiated by gbe, a world-renowned architectural and design industry organization, to recognize projects that have outstanding performance in hotel design innovation, user experience and market influence. this year's award selection has been strictly reviewed and a total of 14 awards were selected, covering internationally renowned brands and domestic emerging hotel brands. this award demonstrates the industry's high recognition of atour group's continuous exploration and practice in the field of lifestyle.

shenzhen nanshan science park high-tech zhongyaduo s hotel officially opened in may this year, and was carefully designed by a design team renowned both at home and abroad. the hotel aims to create a space that combines art and life inspiration. the public areas are full of artistic atmosphere, and the guest rooms focus on the combination of comfort and practicality, providing guests with a visual enjoyment like an art gallery and warm home-like service.

as a brand dedicated to lifestyle exploration, atour group has been promoting the integration of hotel design and culture since its inception. in the early days, atour took "humanities and photography" as one of its design highlights, displaying local photography works in the hotel, enriching the cultural atmosphere and enhancing the local cultural experience of guests. in addition, each atour hotel is also equipped with a "bamboo house" mobile library, providing a 24-hour open reading space for guests and surrounding communities, promoting cultural exchange and sharing.

in recent years, atour has also been constantly innovating in catering to the travel needs of young people. the pet-friendly hotel suites launched in 2023 meet the needs of families with pets and have been widely praised. they have now covered 19 stores in 14 cities across the country. in may this year, the successful holding of the "atour lying life festival" further expanded atour's lifestyle concept and advocated a new vacation philosophy that integrates the city and nature.

in terms of product innovation, atour group has been constantly iterating itself and redefining modern business travel accommodation. on june 28, atour 4.0's first store, atour hotel in xi'an south gate, officially opened. the 4.0 product has significant innovations in space design and functional configuration, including the "bamboo residence" and "sitting cloud" spaces for business people, a newly upgraded health breakfast, and "deep sleep floors" and "deep sleep rooms" that focus on deep sleep experience. these innovations reflect atour's deep insight into the needs of young business travelers and its persistent pursuit of a high-quality lifestyle.

through continuous exploration and innovation of lifestyle, atour group has not only surpassed the service standards of traditional hotels, but also injected fresh ideas and directions into the development of the industry. these achievements have not only enhanced the brand's market competitiveness, but also further consolidated atour's leading position in the high-end hotel market.