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in a highly competitive market environment, brand co-branding has become an important means for companies to achieve differentiated marketing. in recent years, with its rich connotations and lasting influence, the classic national costume drama "the legend of zhen huan" has become a popular choice for many brand co-branding cooperation. in february 2024, ulike and the popular ip "the legend of zhen huan" jointly launched a limited hair removal device gift box, which once again went viral and attracted the attention of consumers.

the picture shows the joint design poster of ulike and ip legend of zhen huan

the key to the success of brand co-branding lies in triggering emotional resonance and cultural identification of consumers. since its premiere in 2006, "the legend of zhen huan" has accumulated a huge audience group and sustained cultural influence, becoming a classic drama. many brands have co-branded with "the legend of zhen huan" because they value the cultural value of this ip. for example, keep and "the legend of zhen huan" jointly presented a series of plot running courses, and heytea and "the legend of zhen huan" launched two drinks "zhen milk·snow brew with green" and "zhen guo·big orange painted pear". tianyancha used its own business advantages to restore the intricate relationships between the characters in "the legend of zhen huan" and produced a map of the relationships between the characters, and so on.

it can be seen that the rich plot and profound character creation of "the legend of zhen huan" provide a wide range of creative space for brand co-branding. ulike's "the legend of zhen huan co-branded gift box" is inspired by classic characters, and through innovative design and unique packaging, it gives the product more cultural connotations and storytelling. in particular, the flower-themed design in the gift box not only reflects the storytelling of "the legend of zhen huan", but also fits in with ulike's brand tone. such creative linkage not only enriches the cultural value of the product, but also further extends the brand's market influence.

behind the limited hair removal device of ulike "the legend of zhen huan" is a new attempt to boldly integrate cultural ip and skin care. from harem stories to modern workplace life, it has conducted in-depth exploration of the integration of traditional culture and modern technology. the joint branding of brands and classic ips can create new consumption scenarios and market opportunities, and also bring consumers a more diversified shopping experience. joint cooperation can also inject more emotional warmth and humanistic care into the brand. this emotional care and consumer insight not only enhances the brand's favorability and trust, but also accelerates the brand's dissemination and influence in the market. the classic ip "the legend of zhen huan" has brought huge market value to the brand joint branding. through emotional resonance, creative linkage, secondary dissemination, creation of new consumption scenarios and injection of brand warmth, ulike has jointly launched a limited hair removal device gift box with the popular ip "the legend of zhen huan", achieving the improvement of brand image and expansion of market share. this joint cooperation based on classic ip not only brings new market opportunities and marketing highlights to the brand, but also provides strong support for the brand to stand out in a highly competitive market environment. in the future, as market competition becomes increasingly fierce, in-depth cooperation between brands and classic ips will continue to be an important strategy to achieve market breakthroughs and brand sublimation.