news

yohji yamamoto, the eponymous brand of japanese fashion designer yohji yamamoto, will officially enter tmall international on september 5 and open yohji yamamoto's first online flagship store in china.

more than 300 products from yohji yamamoto's brand s'yte have been launched on yohji yamamoto's tmall international overseas flagship store, and will be released simultaneously with the japanese official website at 11:00 am every thursday.

as a must-have item in the wardrobe of fashionistas, yohji yamamoto's simple and charming design style breaks the conventional sense of unruliness and neutral charm, making yohji yamamoto, issey miyake and rei kawakubo known as the three giants of japanese fashion design. his brand s'yte is themed "genderless" and "anti-popular", focusing on two key concepts of yohji yamamoto's brand: tailoring and silhouette.

since the trial operation of yohji yamamoto's overseas flagship store on august 26, the number of brand members has increased by 329% month-on-month. according to the tmall international operation clerk, many loyal fans of yohji yamamoto came to the store during the trial operation period. designer shirts, gender-neutral necklaces, and hunting hats are currently the most popular categories in the store.

to celebrate the flagship store opening, the brand will issue a 100 yuan discount coupon for new customers with a purchase of 1,000 yuan or more from september 5 to 25, and prepare s'yte tote bags and yohji yamamoto's signature flower folders as opening gifts for chinese consumers. during the opening event, all orders shipped from japan will be free of charge.

in preparation for tmall double 11, yohji yamamoto's overseas flagship store is currently preparing to launch new products. reporters learned from yohji yamamoto's brand that other brand lines under the yohji yamamoto brand will also be gradually settled in the flagship store. the store homepage shows that yohji yamamoto's main line brands such as y's and black scandal will be launched soon.

"a trusted platform is a bond that can transcend national borders. tmall global connects overseas brands with chinese consumers more closely." said the person in charge of the yohji yamamoto brand. "through tmall global, yohji yamamoto will increase more touchpoints with chinese consumers, understand their needs and opinions, and work hard to provide better products and services in the future."

"brands can more accurately connect with consumers who are interested in yohji yamamoto through tmall global, which will greatly help increase the brand's visibility and exposure in the chinese market," said a person in charge of the yohji yamamoto brand.

tmall global has always been the first choice for overseas brands to enter china, and there are a large number of young consumers who are keen to explore imported goods on the platform. it is understood that in the second quarter of this year, more than 400 overseas brands opened their first stores in china on tmall global. currently, the platform has more than 46,000 brands from more than 90 countries and regions around the world, providing chinese consumers with a rich supply from around the world.