tencent, alibaba and others were selected into the 2024 china best brands ranking, with a total brand value of over 3.37 trillion
2024-09-03
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zhang yunshan, reporter of chao news client
intubolu officially released the "2024 china best brands ranking" today. the list shows that the total value of the brands on the list has reached 3371.26 billion yuan, and more than 60% of the brands have achieved value growth, revealing a new path to drive brand value growth.
according to the list, tencent continues to lead the way, ranking first for nine consecutive years, with a brand value of 893.732 billion yuan, followed by alibaba and china construction bank, ranking second and third respectively. it is worth noting that emerging forces such as kuaishou and huazhu group performed strongly and successfully entered the top 35, ranking 25th and 33rd respectively.
top five rankings
in the list, the growth rate of brands in industries such as consumption, technology, retail, and automobiles is particularly significant, reflecting the outstanding performance of these fields in meeting consumer needs and promoting technological innovation.
intubolu pointed out that in the face of a complex and changing market environment, chinese brands have actively explored and formed four new paths for value growth: outward extension, in-depth downward expansion, precise reach and enhanced leadership. among them, haier and midea have become models of outward extension. through the "three-in-one" globalization strategy, haier has not only enhanced the brand's influence in the global market, but also met the needs of multiple markets with original technology. midea has achieved "b+c" complementarity through the expansion of b-side business, further enhancing the brand's market competitiveness.
shortlist
brands such as kuaishou and moutai have achieved remarkable results in the sinking market. kuaishou has established a deep emotional connection with the majority of users by embracing the "old iron" culture; moutai has successfully penetrated the young consumer group through a youth strategy. these brands have met the needs of the market segments through precise reach and achieved rapid growth in brand value.
brands such as anta and mengniu have achieved precision marketing and personalized services by gaining in-depth insights into consumer needs. they have adopted a strategy of segmenting the population, using “small” insights to respond to “small needs”, thus achieving a deep connection between the brand and consumers and enhancing the brand value.
brands such as tencent and mindray have taken technological innovation as their core driving force to continuously promote industry progress. tencent has continued to make efforts in digital content, wechat video account ecosystem and globalization strategy, becoming a model of the integration of technology and culture; mindray has led the new development trend of the medical industry through the combination of ai and core technologies.
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